Consumers are opting for low-end Wearable Fitness Trackers
This has led to Xiaomi’s emerging lead in the marketplace and to Apple’s growing prominence. Xiaomi’s good run has continued after a research firm found that the Chinese firm has ranked top for sales of wearable devices worldwide for the first. Sales of Fitbit devices, meanwhile, plunged by 40 percent.
Wearable Fitness Trackers aren’t having the desired impact on people’s health and habits.
A recent study in the UK found that teenagers who wore Wearable Fitness Trackers were less likely to exercise than their peers who didn’t wear the Wearable Fitness Trackers. Researchers at Brunel University London the University of Birmingham conducted an eight-week study to investigate whether fitness wearables could encourage young teenagers to take more exercise.
Their Wearable Fitness Trackers study focused on school pupils, aged 13 to 14, with participants split nearly equally between genders (44 girls and 40 boys), and recruited from two different schools in the north and south of the UK. The teenagers were asked to wear a Fitbit Charge wristband for eight weeks; to use the Fitbit app; and to take part in surveys and focus groups, before and after the trial period ended, responding to questions about how they felt about exercising and using the device.
The researchers had expected the Wearable Fitness Trackers to have a positive impact on encouraging teens to exercise across a range of different forms of motivation, as well as hypothesizing it would help avoid kids feeling demotivated about physical activity.
The study, entitled The Motivational Impact of Wearable Healthy Lifestyle Technologies: A Self-determination Perspective on Fitbits with Adolescents, is published in the American Journal of Health Education.