Barriers to Adoption and how to deal with them

Barriers To Adoption when going to market

The “Fair Process” concept is key to overcome barriers to adoption. When the fair process is exercised in the strategy formulation phase, people trust that a level playing field exists, inspiring voluntary cooperation during the execution phase. For a decision process to be seen as fair, the people affected must have the opportunity to give input and possibly to influence the decision, and the decision process and rationale must be transparent and clear.

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The black swan – a high-impact and hard-to-predict scenario

Black Swan - a hard to predict high impact scenario like Brexit

The Black Swan examines the influence of highly improbable and unpredictable events that have a massive impact The black swan event is a high-impact, hard-to-predict and rare event that is beyond the realm of normal expectations in history, science, finance and technology. A Black Swan  Scenario examines the influence of highly improbable and unpredictable events…

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NABC method by the Stanford Research Institute

NABC Pricing - pricing patterns are need approach benefit competition

The NABC method was developed in the USA by the Stanford Research Institute as a tool used for the development, assessment, and presentation of ideas. Using the NABC method requires a thorough knowledge of the value proposition. It is part of the plan itself to generate relevant and specific questions. The generic NABC method by the Stanford Research…

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