Idea Checklist

The Idea Checklist is an analysis based on 8 critical questions to validate the time until an idea gets traction. We use the Idea Checklist to challenge the overall potential...
Programmatic TV Advertising on Gartner Hype Cycle

Programmatic TV Advertising

The Programmatic Advertising Promise. Programmatic in general has the ability to target digital advertising 1-to-1 to achieve the ultimate media goal of the right person, at...