Idea Checklist

The Idea Checklist is an analysis based on 8 critical questions to validate the time until an idea gets traction. We use the Idea Checklist to challenge the overall potential...
briefing meeting

Strategy Toolkit

Taking an Innovation to the market is an adventure that can be compared with the timeless and inspiring  publication of “Alice’s Adventures in Wonderland” by...
Blue Ocean

Rules For Engagement

  Objectives Well defined objectives ensure the mutual value exchange between partners: Objective 1: Drive Product Value. A relationship that enhances an end product to...