Scenarios are stories about people and what they do.

They are short and specific illustrations of a generalized interaction design with a system. Most often, they consist of a few paragraphs that describe what a sample customer might do. For any possible scenario, you can pre-design workflows and escalations. This may sound inefficient but can become a powerful go-to-market strategy. Especially when black swan scenarios can turn a red-ocean market opportunity into a blue-ocean market opportunity. Here´s a blueprint, how you can prepare yourself for the market opportunity, most of your competitors are missing out.

Determine who the key customers are and design a solution that meets their needs.

  1. Find out who the customers are
  2. Determine their goals
  3. Analyze the tasks they perform to meet goals
  4. Narrate the interactions
  5. Determine the business goals
  6. Create the branding bridge

We give you the insights required for an effective briefing

A dedicated and targeted market analysis via interviewing selected potential customers will make any market entry decisions stand on solid ground. We will gather information such as main competitors, their approaches, market size, dominating technologies, and price structures. e.g…What are your potential customers currently using? When are your potential customers planning to change? Who is currently supplying them? Without an effective briefing, your ambitions can hardly be in line with local partners.

Competitive monitoring is the process of monitoring conversations around specific phrases, words or brands, and then leveraging them to discover opportunities or create content for those audiences. It’s more than watching mentions and comments pour in via your social profiles, mobile apps or blogs. If you’re only paying attention to notifications, you’re missing a huge group of people that are talking about you, your brand and your product. You will achieve the best result by installing a set of activities plus corresponding workflows, which we call a competitive monitoring program.


I have served media and tech firms from Israel, US and Scandinavia for 20+ years. My sector expertise is Digital Platforms, especially Mobile & Connected Services.