We are using a series of templates to understand your organizations concept to support the activities in the new region. Usually, this process can be started in a 60 minutes conference call.
We are doing the same kind of analysis on the target market side. We identify requirements, competition, key stake holders, buying centers and buying processes.
Match the findings
Your ideal market entry point is an outcome of the analysis This does not mean "lowest hanging fruit" but most suitable vertical, business model, bridgehead customers and partners.