The readiness assessment is key to ensure project success, adequacy, and training of the personnel, and supply and reserve of support services or systems.

  • 1

    Planning Readiness

    Check, how well your company is already prepared to support business ambitions in the new region. Three simple questions about your Value Proposition, Distribution Strategy, and Distribution Framework

Challenge your planning process
  • 2

    Target Market Readiness

    Check the knowledge of the target market. You are obviously familiar with market structure & requirements in your home market but may have to realise different conditions in your target market.

Challenge your market insights