The readiness assessment is key to ensure project success, adequacy, and training of the personnel, and supply and reserve of support services or systems.
Check, how well your company is already prepared to support business ambitions in the new region. Three simple questions about your Value Proposition, Distribution Strategy, and Distribution Framework
Target Market Readiness
Check the knowledge of the target market. You are obviously familiar with market structure & requirements in your home market but may have to realise different conditions in your target market.
Copyright - Sembassy GmbH 2017