Point Of Service Intelligence – Where the magic happens.

Today, I am partnering with the best global crowd communities in Europe. Our Point Of Service Intelligence lets you see things through the user´s eyes. And even if any community tells you about a gazillion of motivated community members and sophisticated real-time dashboards, you should prepare yourself, not to get lost in this kind of liaison.

Briefing and quality assurance make the difference.

The community checks any Point Of Service, using their smartphones to provide us with geotagged, time-stamped photos. Knowing the importance of quality assurance, every result is checked by our quality assurance team. We will generate actionable valuable insights, by delivering real-time results and data analysis based on your research goal.

My Background in Point Of Service Intelligence

Due to my personal background with one of the most prominent mobile crowdsourcing communities, I have been qualifying and engaging mobile crowd since 2010. Without a doubt, the organizational model of crowdsourcing mini jobs to the community has matured till then. 2018 these communities come in different shapes and sizes – ranging from global platforms like Amazon Turk to local channel experts.

What remains tricky is the qualified briefing and quality assurance, turning data into insights. Especially, when there is a cultural distance between the client´s team the service community management and the individual contributing community member.  I have seen projects where the commercial decision maker (usually reporting to the CFO) committed a test-budget, that didn´t include any room for analytics and reporting. As promised, the marketing lead, who was the acting project manager received a few thousand individual reports, with multiple data point per location check. Being overwhelmed with this amount of information, the client´s team tried to link these data points to other projects. No surprise, this ambition failed.

Quick & dirty is a waste of  budget, because “dirty” remains while “quick” is long time forgotten.  

 

The retail use case: Point Of Service Intelligence from 1000 stores

Our client wanted to ensure if his brands are available in all stores, and the level of implementation of the promotional and sales material implementation. The reality was: he was having little information about near-time availability and real-time placement of products in local stores. This leads to out of stock situations, inaccurate pricing and wrong placements. Inefficient marketing operations and losses in sales are the consequence.

Solution: Point Of Service Intelligence as a managed service

We tailored a dedicated research plan and hired the service community, to check the availability, pricing, and presentation of products. The community did display audits, checked product availability, promotional compliance, and competitor activity in 700+ stores. This included professional fraud detection, GPS data checks, timestamps, geofencing and image metadata extraction.

Delivery: more than a “dashboard & logins”

We took care of the project and quality management and delivered a structured management report. This includes consultative sessions, before, during and after the data collection. One highlight: data collection in store is widely considered intrusive in Germany. Taking a lot of photos at the place of service without informing the store staff caused problems. Therefore, we needed to setup and maintain a communication guideline for the community members.  And we have created a communication briefing for the retail chain and its team.

Being available at an arm´s length for stakeholders from different locations doesn´t work with a physical presence. Instead, we deliver a transparent monitoring, and professional project tracking for distributed companies to keep the key stakeholders always on top of what´s happening. The tools give anyone anytime a clear overview of who’s doing what & why and at the same time it helps us to focus on what matters most.

  • Blau (formerly blau.de) is the premium brand of the Hamburg based company blau Mobilfunk GmbH and part of Telefonica Germany. Blau offers award-winning voice and data services that are sold in more than 30.000 retail outlets. This makes blau the widest available mobile service provider in Germany. Our success relies on our ability to efficiently steer activities in physical retail. Sembassy´s retail monitoring helps us to survey and control our retail activities countrywide in real-time. Ongoing monitoring of our own brand presence helps us to avoid out-of-stocks, check pricing, promotions and positioning. In addition to that the Sembassy monitoring provides us immediately with crucial information like pricing and promotion from the most relevant competitors. We are delighted about Sembassy´s innovative approach and professional proactive client support.

    Mathias P. Engelke, CEO blau Mobilfunk, part of Telefonica Germany
      Name

 

How to get started with us

  1. Briefing – Typically a Skype session to agree on the scope of the project and the deliveries. our project manager will assist you with the best practices and provide a customized proposal
  2. PoS Audits – When the solutions terms are agreed upon, the service community gets to work. 200.000+ crowd workers check physical outlets (retail or special interest). We run quality checks and provide custom reporting to you
  3. Reporting & Iteration – Our management reporting and strategy coaching