Our Point of Sale Intelligence lets you see things through the user´s eyes. The community checks any PoS, using their smartphones to provide us with geotagged, time-stamped photos.
Having little information about availability and placement of products in local stores leads to out of stock situations, inaccurate pricing and wrong placements. Inefficient marketing operations and losses in sales are the consequence. Our client wanted to ensure, if his brands are available in all stores, and the level of implementation of the promotional and sales material implementation.
We tailored a dedicated research plan and hired the service community, to check the availability, pricing, and presentation of products. The community did display audits, checked product availability, promotional compliance, and competitor activity in 700+ stores. We took care of the project and quality management and delivered a structured management report.
Step by Step
- Briefing – Typically a Skype session to agree on the scope of the project and the deliveries. our project manager will assist you with the best practices and provide a customized proposal
- PoS Audits – When the solutions terms are agreed upon, the service community gets to work. 200.000+ crowd workers check physical outlets (retail or special interest). We run quality checks and provide custom reporting to you
- Reporting & Iteration – Our management reporting and strategy coaching