Go-To-Market Roadmap

Sembassy gives software firms an immediate market presence in Europe. Our structured go-to-market approach is demonstrated in a 12 months Go-To-Market Roadmap.

Our clients asks us for a roadmap, that covers a structured go-to-market approach. They want to know precisely what to expect in their new target market. A "learning by doing" attitude is simply not good enough, as it could cost their time and money and put their whole business at risk. Who wants to be locked in contracts with the wrong guys?

Therefore our go-to-market roadmap starts with a sophisticated Target Market Analysis. In the initial phase, Sembassy gathers the necessary insights. Sembassy identifies market niches that are underserved, and a list of potential customers, looking for products or services like yours. Sembassy as well identify the relevant opinion leaders and suitable growth partners for your business.

Based on these learnings, you will be able to confirm or fine-tune your value proposition for the new market, and Sembassy will be able to identify and acquire local bridgehead clients and generate the "First Sales". From here on, Sembassy builds the local business on behalf of you and acts under your brand´s identity or as trusted agent or authorized re seller.

The Roadmap starts with Readiness and First Sales

  • 1

    Target Market Analysis / Readiness

    Indicative timeline: month 1

  • Findings

  1. Is there a need for your solution in Europe?
  2. What is the size of the European market for your solution?
  3. Which vertical markets and sub-markets?
  4. Sales strategy – Direct, Indirect?
  5. What is the competition?
  6. Is your timing right?
  • Why it is important

A dedicated and targeted market analysis will make your market entry decisions stand on solid ground. Sembassy will gather information such as main competitors, competitive approaches, market size, dominating technologies, and price structures. (e.g...)

  1. What are your potential customers currently using?
  2. When are your potential customers planning to change?
  3. Who is currently supplying your potential customers?
  • 2

    First Sales

    Indicative timeline: month 2-4

  • Business Development

  1. Outbound selling to customer and re-seller prospects using your corporate identity
  2. Build sales pipeline - Focus on early successes and establish local references
  3. Recruit & manage key partners
  • Market Presence

Next Steps on The Go-To-Market Roadmap:  Market Penetration and Rethinking The Set-Up

Startups aren´t building for eternity. They are building for fast growth and need to stay agile, when learning about new opportunities.

You gain valuable market insights, build trust with local bridgehead customers, strategic partners and understand the local competition. You win valuable time to decide whether to pivot your value-proposition, scale based on hard facts, or in-source operations.

  • 3

    Penetration

    Indicative timeline: months 4-12

  • Business Development

  1. Develop sales capability to meet growing demand
  2. Maintain high level of sales activity
  • Market Presence

  1. Gear up marketing activity to support high growth
  2. Communicate messages for evolving mainstream market
  3. Focus on sales lead generation to maintain momentum
  4. Establish local Company & Offices (when appropriate)
  • 4

    Transition

    Indicative timeline: month 12 ff

  • Business Development

  1. Maintain high level of sales activity
  2. Supporting the transition to client’s local subsidiary or appointed partners
  • Handover to new management

  1. Conduct an unrushed search for the best leader for your activities in Europe / Germany
  2. Find the candidates who will bring expertise, drive, and industry attention to your firm
  3. Marketing & Message Management
  4. Sales & Revenue Development

Axel's company, Sembassy, has worked with Digital Envoy for several years. Axel is very hard working and results driven, and is always focused on providing top notch service to Sembassy's customers. He has proven to be a valuable resource for our company.

Rob Friedman, Founder and EVP Digital Envoy

Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions is truly impressive. And, he's a great human being and a pleasure to work with!

Harald Neidhardt, Founder & Curator MLOVE – Mentor & Advisor, Serial Entrepreneur MLOVE

Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development

Rainer M. Giersch, Director Business Development Europe Government of British Columbia

Axel is an expert in the German retail business with profound insight and excellent contacts. We appreciated his professionalism and go-getter spirit.

Andreas Cohen, Chairman I-COM Global