Guide to Market Sizing

How to increase the Quality of your Competitive Research

Market Size

  • Quantifies the financial potential of your business
  • Allows measurement in money terms or consumption units
  • Helps you refine Business Model Canvas hypotheses

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  • 1

    Total Addressable Market

    Entire chain of buyer/seller relationships Value of the relationships at point of consumption

  • 2

    Served Addressable Market

    The part of the Total Addressable Market for which your business model’s value proposition is strongest. A Value Proposition rarely applies to an entire Total Addressable Market. Sharpen your focus on a particular part of the market

  • 3

    Target Market

    Served Addressable Market segment with the most direct path to success.