Guide to Market Sizing

How to increase the Quality of your Competitive Research

Market Size

  • Quantifies the financial potential of your business
  • Allows measurement in money terms or consumption units
  • Helps you refine Business Model Canvas hypotheses
  • 1

    Total Addressable Market

    Entire chain of buyer/seller relationships Value of the relationships at point of consumption

  • 2

    Served Addressable Market

    The part of the Total Addressable Market for which your business model’s value proposition is strongest. A Value Proposition rarely applies to an entire Total Addressable Market. Sharpen your focus on a particular part of the market

  • 3

    Target Market

    Served Addressable Market segment with the most direct path to success.

Download the Guide to Market Sizing

Sizing - PDF Download

Reasons For Failure


Are there primary reasons for failure?

From lack of product-market fit to disharmony on the team, CBInsights has broken down the top 20 reasons for failure.