Keynote & Industry Update

Wearables & Connected Services

Learn about the buzz around wearables and why they matter, the tech stack behind and how to avoid common traps when building, distributing and maintaining connected services on scale.

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I consider "Wearables & Connected Services" as best presentation of this conference. It´s like watching "Alice in Wonderland.” You will have an idea of what´s happening further down the rabbit hole

100+ endorsements and recommendations from industry leaders on LinkedIn. Among them are top executives from Google, Microsoft, Blackberry as well as entrepreneurs across the globe

Giving you the latest industry update from 200+ premium data sources

  • Global investment update
  • Success stories from the global innovation hubs
  • Ecosystem - key actors, products and platforms
  • Why did Microsoft name Wearables "2015´s most important trend"?
  • What is the role of AppStores and what else is needed to build services?
  • Why are (at least most) wearables still connected to Smartphones?
  • Do I have to be smart to use a smart service?

The Keynote: Wearables and Connected Services gives you the latest industry investment update, key actors, hits & fails from Silicon Valley, New York City, South America, Asia and mobile hubs like Estonia, Finland and South Korea.

Our clients leverage Sembassy to track innovation, better reach their customer, filter opportunities & explore new markets

  1. Product Deep Dives
  2. Track Market Innovation
  3. Understand Similar Markets
  4. Understand Future Competition
  5. Understand a Competitor Product
  6. Scope Expansion Products

The mechanics of asymmetric business models

An asymmetric business model is a business model that crosses industries, by forcing profits to migrate from one market to another. Asymmetric business models can create powerful competitors out of nowhere, disrupt giant companies at the top of their game, uproot previously successful business models and upturn entire industries. Their implications reach far beyond the mobile industry.

Understand asymmetric business models before your competitors do

Asymmetric Business Models are among the most powerful economic tools that digital-age companies have at their disposal. Google, for example, uses them to disrupt industry after industry: from mobile (Android), to television (Google TV and Chromecast), enterprise software (Google Apps), personal computers (Chromebook), travel (Google Flights), energy (Nest) and transportation (Android Auto and self-driving cars).

Hits and fails:  Why money is NOT the answer.

Consumer electronics company Jawbone had more than enough money to take on Fitbit and other health-tracking devices in the "wearables" market. Top-tier venture capital firms invested hundreds of millions of dollars, lifting its valuation to $3.2 billion in 2014. Ultimately, all that money couldn't save Jawbone, which began liquidating proceedings in June after its fitness-tracker product failed to take off. It now ranks as the second largest failure among venture-backed companies.

Jawbone - Valuation

Hardware & Software related disruptions

Gas & metering use cases

  • Submit gas and electricity meter readings
  • Provide customers with targeted offers
  • Incentivize customers to reduce consumption in high demand periods
  • Provide customers with advice on consumption
  • Gamification for energy saving
  • Book an appointment with an engineer
  • Show bills and account details

What others say

  • Thomas Gronbach, Director Marketing EMEA Thomas Gronbach, Director Marketing EMEA Keynote Systems
    "Enterprise Goes Mobile" is an event series reflecting mobile as a resilient, unbreakable component in enterprise business process. It needed a keynote-speaker for its stop in #munichmt. @axelhoehnke combined all requirements for this engagement: mobile leadership, educating decision makers and addressing the mobile developer community. As the event revealed, Axel's keynote-speech was overwhelmingly positively received and trusted among the Central European enterprise mobile community. His long standing experience propels the mobile message to enterprises who then understand that the future of their business cannot circumvent the mobile paradigm. It needed the participation of a thought leader like Axel to make this event successful. I hope my recommendation is as thorough and diligent as Axel's preparation and guidance before the event and his presence at the event.

Wearables & Connected Services Update