CBinsights analysts tell us, that poor market research is one of the key reasons for startup failure

How to increase the Quality of your Competitive Intelligence

Market Size

  1. Quantifies the financial potential of your business
  2. Allows measurement in money-terms or consumption units
  3. Helps you refine Business Model Canvas hypotheses

Total Addressable Market
Entire chain of buyer/seller relationships Value of the relationships at point of consumption

Served Addressable Market
The part of the Total Addressable Market for which your business model’s value proposition is strongest. A Value Proposition rarely applies to an entire Total Addressable Market. Sharpen your focus on a particular part of the market

Target Market
Served Addressable Market segment with the most direct path to success.