Go to market bootcamp

Go-to-market bootcamps are workshops to jump start your initiatives and align stakeholders on objective and processes. We use them to inspire firms on new business opportunities.

Go-to-market Bootcamp - Sembassy.com

Our Bootcamp answers these questions

Our Go-to-market bootcamp will give you best in class innovation methodology and integrated marketing templates. Concepts and tools we have used and adopted for our own work through the last 20 years. To make this as  much relevant as possible for you, we need your feedback.

  1. How to define a market?
  2. How to implement mandatory concepts of marketing & innovation?
    1. Segmentation, Targeting and Positioning
    2. Differentiation, Competitive Advantage and Value proposition
  3. How to implement the Blue Ocean strategy framework?
  4. How to know the ecosystem – customers, partners and competitors
  5. How to align common interests and differences of marketing & sales
  6. How to choose the ideal distribution framework and channel

The Strategy Toolkit

Innovation Marketing
Market Segmentation
Gotomarket Planning
Gotomarket Implementation
Social Search
PoS Monitoring

The Sales & Marketing Toolkit

Framework
Inside Sales
Field Sales
Customer Success

The Strategy Toolkit

Ready-to-use templates and best practices, how to organize your internationalization process.

Innovation Marketing

  1. Innovation Marketing in the tech sector
  2. Product Lifecycle And Market Adoption

   Geoffrey Moore | Clayton Christensen

Market segmentation

  1. Defining a market
  2. Concepts of marketing, "blue vs. red-ocean", segmenting business markets
  3. Custom Research - Buy side, sell side, competition. Key individuals and organizations.

Go to market planning

The Planning process to keep the resources required to an absolute minimum while still meeting the need for a solid and ambitious game plan.

  1. Value Proposition
  2. Distribution strategy
  3. Organizational assessment

Go to market implementation

  1. The bridgehead-concept
  2. Trigger-based marketing.
  3. Smart research instruments.
  4. Local business networks.
  5. Service-community concepts

Market Research

Market research provides you with a precise overview of the industry, opportunity and customers with respect to your product. It gives you information on customer preferences and needs. This will help in planning your product portfolio, diversification etc. Furthermore, it tells you insights on how customers buy and why they buy products and services

What market research will do?

  1. Provide you with overview of the industry, opportunity and customers with respect to your product.
  2. Information on customer preferences and needs. This will help in planning your product portfolio, diversification etc.,
  3. Insights on how customers buy and why they buy.

Some market research essentials are:

  1. What is the size of the market?
  2. What unique need does your product/ services meet?
  3. How much are customers willing to pay for it?
  4. Is this a price sensitive/ commodity product or premium product?
  5. Who are the other key players?
  6. What is the gap un-serviced by current players?
  7. What is the available market for you?
  8. How is your product different from competition?

Custom research - Social Search

  1. Understanding Trends and Segments
  2. Monitoring Clients, Competition & Partners
  3. Trigger Events, Real Time Alerts & Automation

Custom research - PoS and PoI Monitoring

  1. Understanding Trends and Segments
  2. Monitoring Clients, Competition & Partners
  3. Trigger Events, Real Time Alerts & Automation

The Sales & Marketing Toolkit

Ready-to-use templates and best practices, how to organize your marketing & sales process.

Marketing & sales framework

  1. Lead Generation, market positioning, brand elements pyramid, message stack.
  2. Campaign plan, design template, content framework, activity calendar, reports.
  3. Contact to contact workflow, lead scoring framework, lead nurturing programs.

Inside sales

  1. Inbound lead prioritization
  2. Outbound prospecting
  3. Email templates
  4. Qualification Framework
  5. Call Scripts & Objection Handling
  6. Metrics an tracking templates

 

Field sales

  1. Value Framework
  2. Value Proposition Template
  3. Account Plan, Competitive Traps
  4. POC Lockout, RFI - Responses
  5. Scoping Document
  6. Proposal Template, Quote Tool, ROI Model
  7. Final Contracts
  8. Deployment Plans

 

Customer success

  1. Opportunity Plan, Project Implementation Plan
  2. Review Checklist, Training Materials, Status Reports
  3. Proof Point Template, Executive Scorecard...
  4. Proposal Template, Quote Tool, Standard Tools