Sales Initiatives

Sales is an integral part of our Go To Market Services in the European Market

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Bootcamps are workshops to jumpstart your go to market initiatives and an integral part of Sembassy´s Sales Initiatives -  e.g. our Go To Market Bootcamp

Market intelligence

Market Intelligence is a done-for-you service and usually part of our market audit. We leverage paid research, realtime analytics, and 4000 professional business contacts.

Media and analyst program

Our media & analyst program promotes clients and makes them seem as successful, honest, important, exciting or relevant as possible.

Direct marketing program

Our direct marketing program gives you precise information about local customers that enable you to provide additional value through new targeted products and services.

Startups aren´t just small corporates

We need a different approach when working with a startup or large enterprise. To quote Steve Blank: "In the last few years we’ve recognized that a startup is not a smaller version of a large company. We’re now learning that companies are not larger versions of startups.".

Large companies have finite life cycles and prefer sustaining innovation. Most grow by offering new products that are variants of their core products. Their size and culture make disruptive innovation extremely difficult to execute.

One good reason, why we use a different approach when working with a startup or enterprise


The Business Model Canvas comes in multiple shapes and sizes, but it is the easiest way to outline the structure of the business model and implications for any party involved.

  • 1

    Business Model Canvas

    We are using a reduced version of the business model canvas, called the "Product first Canvas for Lean Startups". The Minimum Viable Canvas is adapted from Lean Canvas (
    and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.

Minimum Viable Product Canvas
  • 2

    Work Order

    1. Problem
    2. Unique Value Proposition
    3. Solution
    4. Cost Structure
    5. Key Metrics (How are you going to test the value proposition?)

  • 3

    Product Development in 3 Stages

    1. Low Fidelity Minimum Viable Product
    2. High Fidelity Minimum Viable Product (Beta)
    3. Launch


The Sales Planning for Software Companies is a modular approach, designed to keep the resources required to an absolute minimum. It includes Use Cases, Personas, Value Assessments and ROI Calculators.

  • 1

    Value Proposition

    Your starting point of the process. How do you ensure that provide more customer value than the alternatives available to your customers.

  • 2

    Distribution Strategy

    A thorough analysis of the sales and marketing channels and processes for your type of product or solution and provides a foundation for making implementable and realistic decisions concerning distribution

  • 3

    Organization Assessment

    This will enable you to make the required adjustments (development or changes) to your staff and your organizational structures.

  • 4

    Technology Assessment

    This will enable you to handle and manage the product and technology-related requirements arising from a sales channel.

  • 5

    Market Outlook & Forecast

    Trends which sooner or later will affect all relevant markets

  • 6

    Market Analysis – Demand Side and Supply Side

    Insight into what your potential customers are currently using and when they are planning to change.

  • 7

    Distribution Framework Definition

    Programs and the legal agreements required to enable the internal organization to successfully implement the distribution strategy