Research 4.0

Research 4.0 gives you insights to beat your competition in Europe.

The Need for Research 4.0

Don´t compromise on accurate insights, ensuring the success of your market entry. Research 4.0 helps you to tackle your key initiatives, save money with smarter partnering, keep up with the latest innovations and achieve better business results in your European target market.

Management needs to know

  • How to understand or anticipate local supply, demand and competition?
  • Whom to partner with in the target region and when to scale the business?
  • When and how to go to market in each country of the European Union?

Investors need to know

  • Which local company should be your next acquisition?
  • What’s the next big local initiative you should position yourselves in?
  • What are your local competitors up to and what is likely their next move?

Three pillars of Research 4.0

A Market Map displays the positioning of a product or service in the market (by technology, customer, business model) with the aim of ultimately identifying (and implicitly suggesting) successful areas​ ​the aim of ultimately identifying (and implicitly suggesting) successful areas of market penetration and potential untapped areas for market expansion

Crawlers listens to the competition, suppliers and partners on social channels and investment boards. We identify industries, product and service areas with momentum and follow the money to see what gets traction.

Sembassy talks to the key stakeholders to understand their expectations and experiences with existing product and service concepts. We identify areas that are suffering from too many suppliers and underserved areas, still open for attractive new entrants.

Research 4.0 Uses Artificial Intelligence and Human Experts to understand market dynamics and buying patterns

Money Back Guarantee
1. Curating data from premium data bases, in-house intelligence and business networks
2. Social Monitoring your customers (buying / non buying), your competitors and your competitors´ customers & partners, plus opinion leaders & influencers
3. Structured interviews with customers (buying / non buying), your competitors and your competitors´ customers & partners, plus opinion leaders & influencers
4. Onboarding your organization. Initiatives are: strategy workshop, plus custom alerts and reports

RESEARCH 4.0

  • 1. Curating data from premium data bases, in-house intelligence and business networks
  • 2. Social Monitoring your customers (buying / non buying), your competitors and your competitors´ customers & partners, plus opinion leaders & influencers
  • 3. Structured interviews with customers (buying / non buying), your competitors and your competitors´ customers & partners, plus opinion leaders & influencers
  • 4. Onboarding your organization. Initiatives are: strategy workshop, plus custom alerts and reports
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Workflow

  • 1

    Your Briefing & SEO

    We need your briefing about your target market definition. We can take this information from your home market and generate a list of keywords together with you. Even better, if you have some actual in-house research in place

  • 2

    Market Map - Buy Side, Sell Side, Competition

    We will build the market map for your industry based of your information for your home market. This will outline the buy side, sell side, competition, and indicate use cases e.g. buying centers, trigger events).

  • 3

    Business Network Audit - de-constructing Twitter & Co.

    Updates about individuals, products or companies mentioned on the real time web. We deconstruct. LinkedIn, Quora, Facebook, Twitter, XING and local communities.

  • 4

    Structured Interviews with experts and key decision makers

    Structured interviews can be conducted under your company´s identity or in under our own identity. There are numerous reasons to work in stealth mode, e.g. you don´t want to confuse existing customers, competitors, investors, or any other party.

  • 5

    The Delivery

    Local Buying Patterns, Local Buying Center, Local Pain Points, Customer Journey, Trigger Events. Bridgehead customers, Partners, Competition in the target market.

Your Satisfaction is 100% Guaranteed

If you are not completely satisfied, you may cancel before the end of your guarantee period and we will refund the full amount you’ve paid.

Artificial and Human Intelligence Driven Market Research

Research 4.0 aggregates multiple ways to gather data from obvious information sources like corporate websites and press releases but also social networks and communities. While there is no doubt, that this wealth of information is attractive - the way of collecting, aggregating and finally presenting the results is a highly dynamical process.

Research 4.0 Use-Case: Market Sizing

Market Sizing quantifies the financial potential of your business. While a very small market may not be worth pursuing, it may be difficult to gain traction in a gigantic market.

About: Market Sizing

Use-Case: PoS-Audits

Point of Sales Intelligence lets you see things through the user´s eyes. The community checks any PoS, using their smartphones to provide us with geo tagged, time stamped photos.

Case study: blau.de

Testimonials

  • Mathias P. Engelke, CEO Mathias P. Engelke, CEO blau Mobilfunk, part of Telefonica Germany

    Blau (formerly blau.de) is the premium brand of the Hamburg based company blau Mobilfunk GmbH and part of Telefonica Germany. Blau offers award winning voice and data services that are sold in more than 30.000 retail outlets. This makes blau the widest available mobile service provider in Germany. Our success relies on our ability to efficiently steer activities in physical retail. Sembassy´s retail monitoring helps us to survey and control our retail activities countrywide in real-time. Ongoing monitoring of our own brand presence helps us to avoid out-of-stocks, check pricing, promotions and positioning. In addition to that the Sembassy monitoring provides us immediately with crucial information like pricing and promotion from the most relevant competitors. We are delighted about Sembassy´s innovative approach and professional proactive client support.