Target Market Analysis

The Target-Market-Analysis uses advanced research technology and structured expert interviews to give you critical insights and beat your competition in Europe.

Target Market Analysis Process

Target Market Analysis Process

  • 1

    Your Briefing

We need your briefing about your target market definition. We can take this information from your home market and generate a list of keywords together with you. Even better, if you have some actual in-house research in place.

  • 2

    Market Map - Buy Side, Sell Side, Competition

We will build the market map for your industry based of your information for your home market. This will outline the buy side, sell side, competition, and indicate use cases e.g. buying centers, trigger events).

Actually, we already have inidcative market maps for multiple industries, among them: 

AdTech, Apps & Platforms, Artificial Intelligence, Automotive Tech, Banking, Blockchain, Cannabis, Consumer Packaged Goods, Deep-Learning Startups, Direct to consumer Apparel, Drones, Education Tech, eSports, FinTech, FoodTech, Gambling, Grocery, Healthcare,Digital Hospital, Hospitality, Industrial Internet of Things, Insurance Tech, Logistics, Media Monetization, Mobile Services, Payments, Retail Services, Robotics, Telecommunications, Transportation, Warehouse Tech, Wireless Networks.

  • 3

    Business Network Audit - de-constructing Twitter & Co.

    Updates about individuals, products or companies mentioned on the real time web

We use enhanced search technology to deconstruct social networks e.g. LinkedIn, Quora, Facebook, Twitter, Xing and the relevant local industry communities, and expert blogs.

Social Monitoring delivers updates about individuals, product or company mentioned on the real time web. Powerful filters and search functions allow us to monitor and target your audience as individuals and deliver with precision.

  • 4

    Structured Interviews with experts and key decision makers

    Structured Interviews to challenge to information gathered so far.

Structured interviews can be conducted under your company´s identity or in under our own identity. There are numerous reasons to work in stealth mode (which we call Black Ops). E.g. you don´t want to confuse existing customers, competitors, investors, or any other party.

  • 5

    The Delivery

    Local Buying Patterns, Local Buying Center, Local Pain Points, Customer Journey, Trigger Events. Bridgehead customers, Partners, Competition in the target market.

  • 6

    Optional: Ongoing Tracking

    We have created a customized market radar for you and keep you informed in regular updates or trigger based alarms.

Your Satisfaction is 100% Guaranteed

If you are not completely satisfied, you may cancel before the end of your guarantee period and we will refund the full amount you’ve paid.

Money Back Guarantee
CURATING EXISTING DATA
Curating data from premium data bases
Curating data from inhouse intelligence
Curating data from business networks
SOCIAL MONITORING
Monitoring your customers (buying / non buying)
Monitoring your competitors
Monitoring your competitors´ customers & partners
Monitoring opinion leaders & influencers
STRUCTURED INTERVIEWS
121 interviews with customers (buying, non buying)
121 interviews with competitors
121 interviews with competitors´ customers & partners
121 interviews with opinion leaders & influencers
MENTORING
Onboarding strategy workshop
Custom alerts and reports
Custom status meeting

Target Market Analysis

  • CURATING EXISTING DATA
  • Curating data from premium data bases
  • Curating data from inhouse intelligence
  • Curating data from business networks
  • SOCIAL MONITORING
  • Monitoring your customers (buying / non buying)
  • Monitoring your competitors
  • Monitoring your competitors´ customers & partners
  • Monitoring opinion leaders & influencers
  • STRUCTURED INTERVIEWS
  • 121 interviews with customers (buying, non buying)
  • 121 interviews with competitors
  • 121 interviews with competitors´ customers & partners
  • 121 interviews with opinion leaders & influencers
  • MENTORING
  • Onboarding strategy workshop
  • Custom alerts and reports
  • Custom status meeting

Testimonials

What Our Customers Have to Say

  • Mathias P. Engelke, CEO Mathias P. Engelke, CEO blau Mobilfunk, part of Telefonica Germany

    Blau (formerly blau.de) is the premium brand of the Hamburg based company blau Mobilfunk GmbH and part of Telefonica Germany. Blau offers award winning voice and data services that are sold in more than 30.000 retail outlets. This makes blau the widest available mobile service provider in Germany. Our success relies on our ability to efficiently steer activities in physical retail. Sembassy´s retail monitoring helps us to survey and control our retail activities countrywide in real-time. Ongoing monitoring of our own brand presence helps us to avoid out-of-stocks, check pricing, promotions and positioning. In addition to that the Sembassy monitoring provides us immediately with crucial information like pricing and promotion from the most relevant competitors. We are delighted about Sembassy´s innovative approach and professional proactive client support.

Target Market Analysis - Q&A

What is your value of outsourcing this research?

You save time and money and avoid failure.

What does technical configuration mean?

Collecting data from social streams requires calibration not to get lost in info overload.

Why do we need to crawl so many data sources?

We crawl 200+ premium research sources to collect and compute insight but avoid bias.

Why do we need data analysts?

Only data analyst can turn millions of data sets into valuable information.

Prerequisites to start a Target Market Analysis

We need your briefing about your target market definition. 

Black Ops

Need to keep activities confidential?

No problem! We are used to work under the radar.

Use Cases:

  • Test market potential for a new service without alarming competitors?
  • Challenge customer experience without alarming any third party? ...
  • Discover your next customer, competitor, or partner
  • Discover their hidden agenda - upcomming strategy
  • Discover your next market, acquisition, or investment idea

Contact:

Schedule a Meeting