Custom Research

Custom research helps you to tackle your key initiatives, save money with smarter partnering, keep up with the latest innovations and achieve better business results in your European target market.

The Need for Custom Research

We give you critical insights to beat your competition in Europe.

Management needs to know

  • How to understand or anticipate local supply, demand and competition?
  • Whom to partner with in the target region and when to scale the business?
  • When and how to go to market in each country of the European Union?

Investors need to know

  • Which local company should be your next acquisition?
  • What’s the next big local initiative you should position yourselves in?
  • What are your local competitors up to and what is likely their next move?

Workflow

  • 1

    Your Briefing

    We need your briefing about your target market definition. We can take this information from your home market and generate a list of keywords together with you. Even better, if you have some actual in-house research in place

  • 2

    Market Map - Buy Side, Sell Side, Competition

    We will build the market map for your industry based of your information for your home market. This will outline the buy side, sell side, competition, and indicate use cases e.g. buying centers, trigger events).

  • 3

    Business Network Audit - de-constructing Twitter & Co.

    Updates about individuals, products or companies mentioned on the real time web. We deconstruct. LinkedIn, Quora, Facebook, Twitter, XING and local communities.

  • 4

    Structured Interviews with experts and key decision makers

    Structured interviews can be conducted under your company´s identity or in under our own identity. There are numerous reasons to work in stealth mode, e.g. you don´t want to confuse existing customers, competitors, investors, or any other party.

  • 5

    The Delivery

    Local Buying Patterns, Local Buying Center, Local Pain Points, Customer Journey, Trigger Events. Bridgehead customers, Partners, Competition in the target market.

Money Back Guarantee
1. Curating data from premium data bases, in-house intelligence and business networks
2. Social Monitoring your customers (buying / non buying), your competitors and your competitors´ customers & partners, plus opinion leaders & influencers
3. Structured interviews with customers (buying / non buying), your competitors and your competitors´ customers & partners, plus opinion leaders & influencers
4. Onboarding your organization. Initiatives are: strategy workshop, plus custom alerts and reports

Target Market Analysis

We fine tune efforts exactly to your requirements
  • 1. Curating data from premium data bases, in-house intelligence and business networks
  • 2. Social Monitoring your customers (buying / non buying), your competitors and your competitors´ customers & partners, plus opinion leaders & influencers
  • 3. Structured interviews with customers (buying / non buying), your competitors and your competitors´ customers & partners, plus opinion leaders & influencers
  • 4. Onboarding your organization. Initiatives are: strategy workshop, plus custom alerts and reports

Your Satisfaction is 100% Guaranteed

If you are not completely satisfied, you may cancel before the end of your guarantee period and we will refund the full amount you’ve paid.

How To Shop Custom Research

You just choose between "Do It Yourself" and "Done For you", where Sembassy comes into play.

Three pillars of Custom Research

A Market Map displays the positioning of a product or service in the market (by technology, customer, business model) with the aim of ultimately identifying (and implicitly suggesting) successful areas​ ​the aim of ultimately identifying (and implicitly suggesting) successful areas of market penetration and potential untapped areas for market expansion

Sembassy listens to the competition, suppliers and partners on social channels. We identify industries, product and service areas with momentum and follow the money to see what gets traction.

Sembassy talks to the key stakeholders to understand their expectations and experiences with existing product and service concepts. We identify areas that are suffering from too many suppliers and underserved areas, still open for attractive new entrants.

Data Driven Market Research

Data driven market research includes multiple ways to gather data from obvious information sources like corporate websites and press releases but also social networks and communities. While there is no doubt, that this wealth of information is attractive - the way of collecting, aggregating and finally presenting the results is a highly dynamical process.

Crawling reports

We crawl the web, social media, and premium databases for reports, collecting information about your clients´ needs and competitors´ value propositions. You understand disruptive threats, new technologies, and your competitor’s strategy on a local level.

Expert Interviews

We interview buyers, competitors, users. We talk to the key stake holders to understand their expectations and experiences with existing product and service concepts. We identify areas that are suffering from too many suppliers and underserved areas, still open for attractive new entrants

Social Web Audits in Real-time

Our social web audits deliver updates about any individuals, product or company mentioned on the real time web. Powerful filters and search functions allow us to monitor and target your audience as individuals and deliver with precision.

De-constructing Twitter & Co.

We monitor what people are talking about within your community and the whole of Twitter by searching for a hashtag, keyword or URL. You can use this as a way of targeting specific users which can then be followed or added to a list where their tweets can be monitored. You also have the option to view detailed stats about these users such as the languages they speak, their level of influence and their interests. If you choose to target and engage with these users you can also create a Best Time to Tweet report to make sure your tweets reach the maximum audience.

Hashtags

Hashtags can be monitored to find people talking about something related to your industry who may be interested in your business. These users can then be added to a list and engaged with ect. Using popular hashtags in your tweets can increase your reach so it is useful to be able to see if your target audience are using them. Hashtags can also be used to find people tweeting about an event you are hosting or going to allowing you to interact with them beforehand.

Similarly to hashtags we can also monitor who has been tweeting a specific word or phrase e.g. your brand name, the name of one of your products or one of your competitor’s names and use this as a way of finding users to engage with. You have the option to perform a geolocated search to find users nearby tweeting about a certain subject.

URLs

We can also show you users who are talking about or showing an interest in a URL, for example a news story related to your industry or those users who are sharing your content e.g. blog articles. Again these users can then be targeted by you.

Custom Research Use-Case: Market Sizing

Market Sizing quantifies the financial potential of your business. While a very small market may not be worth pursuing, it may be difficult to gain traction in a gigantic market.

About: Market Sizing

Custom Research Use-Case: PoS-Audits

Point of Sales Intelligence lets you see things through the user´s eyes. The community checks any PoS, using their smartphones to provide us with geo tagged, time stamped photos.

Case study: blau.de

Testimonials

  • Mathias P. Engelke, CEO Mathias P. Engelke, CEO blau Mobilfunk, part of Telefonica Germany

    Blau (formerly blau.de) is the premium brand of the Hamburg based company blau Mobilfunk GmbH and part of Telefonica Germany. Blau offers award winning voice and data services that are sold in more than 30.000 retail outlets. This makes blau the widest available mobile service provider in Germany. Our success relies on our ability to efficiently steer activities in physical retail. Sembassy´s retail monitoring helps us to survey and control our retail activities countrywide in real-time. Ongoing monitoring of our own brand presence helps us to avoid out-of-stocks, check pricing, promotions and positioning. In addition to that the Sembassy monitoring provides us immediately with crucial information like pricing and promotion from the most relevant competitors. We are delighted about Sembassy´s innovative approach and professional proactive client support.

Black Ops

Need to keep activities confidential?

No problem! We are used to work under the radar.

Use Cases:

  • Test market potential for a new service without alarming competitors?
  • Challenge customer experience without alarming any third party? ...
  • Discover your next customer, competitor, or partner
  • Discover their hidden agenda - upcomming strategy
  • Discover your next market, acquisition, or investment idea