Custom Market Research

Our custom market research leverages the power of search and Europe´s largest service community to gather insights about any topic, discussed on the web.

Custom Market Research by Sembassy

Custom Market Research by Sembassy

Crawling reports

We crawl the web, social media, and premium databases for reports, collecting information about your clients´ needs and competitors´ value propositions. You understand disruptive threats, new technologies, and your competitor’s strategy on a local level.

Expert Interviews

We interview buyers, competitors, users. We talk to the key stake holders to understand their expectations and experiences with existing product and service concepts. We identify areas that are suffering from too many suppliers and underserved areas, still open for attractive new entrants

Social Web Audits in Real-time

Our social web audits deliver updates about any individuals, product or company mentioned on the real time web. Powerful filters and search functions allow us to monitor and target your audience as individuals and deliver with precision.

De-constructing Twitter & Co.

We monitor what people are talking about within your community and the whole of Twitter by searching for a hashtag, keyword or URL. You can use this as a way of targeting specific users which can then be followed or added to a list where their tweets can be monitored. You also have the option to view detailed stats about these users such as the languages they speak, their level of influence and their interests. If you choose to target and engage with these users you can also create a Best Time to Tweet report to make sure your tweets reach the maximum audience.


Hashtags can be monitored to find people talking about something related to your industry who may be interested in your business. These users can then be added to a list and engaged with ect. Using popular hashtags in your tweets can increase your reach so it is useful to be able to see if your target audience are using them. Hashtags can also be used to find people tweeting about an event you are hosting or going to allowing you to interact with them beforehand.

Similarly to hashtags we can also monitor who has been tweeting a specific word or phrase e.g. your brand name, the name of one of your products or one of your competitor’s names and use this as a way of finding users to engage with. You have the option to perform a geolocated search to find users nearby tweeting about a certain subject.


We can also show you users who are talking about or showing an interest in a URL, for example a news story related to your industry or those users who are sharing your content e.g. blog articles. Again these users can then be targeted by you.

How To Shop

Point of Sales & Interest Audits

Our Point of Sales Intelligence lets you see things through the user´s eyes. The community checks any PoS, using their smartphones to provide us with geo tagged, time stamped photos.

Case study:

Custom Market Research Use Case: Market Sizing

Market Sizing quantifies the financial potential of your business. While a very small market may not be worth pursuing, it may be difficult to gain traction in a gigantic market.

  • 1

    Total Addressable Market

    Entire chain of buyer/seller relationships Value of the relationships at point of consumption

  • 2

    Served Addressable Market

    The part of the Total Addressable Market for which your business model’s value proposition is strongest. A Value Proposition rarely applies to an entire Total Addressable Market. Sharpen your focus on a particular part of the market

  • 3

    Target Market

    Served Addressable Market segment with the most direct path to success.

Companies want to know

  1. How to understand local supply, demand and competition in Europe?
  2. Whom to partner with in Europe and when to scale your business?
  3. When and how to go to market in each country of the European Union?

Investors want to know

  1. Which European company should be your next acquisition?
  2. What’s the next big European initiative you should position yourselves in?
  3. What are your European competitors up to and what is likely their next move?

Custom-Market-Research relies on 3 pillars

A Market Map displays the positioning of a product or service in the market (by technology, customer, business model) with the aim of ultimately identifying (and implicitly suggesting) successful areas​ ​the aim of ultimately identifying (and implicitly suggesting) successful areas of market penetration and potential untapped areas for market expansion

Sembassy listens to the competition, suppliers and partners on social channels. We identify industries, product and service areas with momentum and follow the money to see what gets traction.

Sembassy talks to the key stakeholders to understand their expectations and experiences with existing product and service concepts. We identify areas that are suffering from too many suppliers and underserved areas, still open for attractive new entrants.