This implementation roadmap is a simplified blueprint of some go-to-market implementations we have seen in the last 15 years. With ubiquitous cloud services and real-time analytics going international became much easier for you and your competitors. But despite all tools available, the number of startup failures is even increasing. Our mission is to prevent you from failure by giving you an immediate market presence in Germany and the insights to grow faster.

How to overcome common barriers to adoption

In a nutshell, you need to gain valuable market insights, build trust with local bridgehead customers, strategic partners and understand the local competition. The initial phase of the implementation roadmap gives you exactly these insights plus valuable time to decide whether to sharpen your existing value-proposition. To protect your investment, we will analyze your main competitors, their competitive approaches, market size, dominating technologies, and price structures. Our analysis of your current and planned business processes is a neutral and objective comparison of what you have versus what you need.

 

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Wave 1: Readiness

/ Implementation roadmap: month 1

  1. We identify the market niches that are under-served.
  2. We build a list of potential customers, looking for products or services like yours.
  3. We identify relevant opinion leaders and suitable growth partners for your business.
  4. We validate the value proposition and acquire initial local bridgehead clients.

Why it is important

We will gather information such as main competitors, competitive approaches, market size, dominating technologies, and price structures. (e.g...). Premium local content creation and distribution will play a major role in our go-to-market process.

  • What are your potential customers currently using today?
  • What were the reasons, they have decided for this service?
  • When are your potential customers planning to change?
  • Who is currently supplying your potential customers?
  • What are their key strengths and key weaknesses?

Findings

A dedicated analysis will make your decisions stand on solid ground. Superior insights will protect your investment and shorten time to profit.

  • What is the size of the target market for your solution?
  • Which vertical markets and sub-markets to prioritize?
  • Better choose a direct or indirect sales strategy?
  • What is the competition in this specific area?...

Methodology: We have a network of software market specialists all over the world and operate an academic network that gives us instant access to critical resources in all markets. The Market Outlook & Forecast service takes advantage of existing analysis performed by the major Market Analysis Institutes (BI, Forrester, Gartner, Statista, etc.) In addition, we use our own network to perform local market research and to find the information for the specific need of our individual clients

Wave 2: Bridgeheads

/ Implementation roadmap: month 2-4

  1. We market to prospects - possibly using your corporate identity
  2. We focus on the most compelling use case and build the pipeline
  3. We align with local partners and establish initial bridgeheads

Business Development

  • Outbound selling to customer and re-seller prospects using your corporate identity
  • Build sales pipeline - Focus on early successes and establish local references
  • Recruit & manage key partners

Market Presence

  • Virtual Office
  • Media and Analyst Program
  • Direct Marketing Program

Wave 3: Growth

Implementation roadmap: month 4-12

  1. We develop sales capability and broaden our footprint
  2. We scale our direct marketing and direct sales activities
  3. We scale partner alignment to foster our value proposition

Business Development

  • Develop sales capability to meet growing demand
  • Maintain high level of sales activity

Market Presence

  • Gear up marketing activity to support high growth
  • Communicate messages for evolving mainstream market
  • Focus on sales lead generation to maintain momentum
  • (when appropriate) establish local company & offices

Wave 4: Transition 

We will actively support your ambition to establish your own local corporate infrastructure. You may conduct an unrushed search for the best long-term leader for your activities in the new region.

Business Development

  • Maintain a high level of sales activity
  • Supporting the transition to client’s local subsidiary or appointed partners

Handover to new management

  • Conduct an unrushed search for the best leader for your activities in Europe / Germany
  • Find the candidates who will bring expertise, drive, and industry attention to your firm
  • Marketing & Message Management
  • Sales & Revenue Development

 

Arrange a free consultation

 

 

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axelhoehnke

I have served media and tech firms from Israel, US and Scandinavia for 20+ years. My sector expertise is Digital Platforms, especially Mobile & Connected Services.