The Black Swan

The Black Swan – High-Impact and Hard-to-Predict The Black Swan event is a high-impact, hard-to-predict and rare event that is beyond the realm of normal expectations in...

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briefing meeting

Effective Briefing

This guide to effective briefing follows the principles of an industry guideline for marketing professionals, written and published by the Professional Charter and Codes of...

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Idea Checklist

The Idea Checklist is an analysis based on 8 critical questions to validate the time until an idea gets traction. We use the Idea Checklist to challenge the overall potential...

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