European Union - Europe

The European Union is one community – made up of 28 different states and dozens of regions with different cultures and traditions. This diversity sometimes makes Europe complicated, but it also makes it colorful, interesting and full of ideas. European integration must therefore be about cross-fertilization, but not homogenization. Only countries with different strengths are in a position to socially and economically compensate for the weaknesses of the others. This relates directly to the EU motto: “United in diversity”.

EU law

Find EU treaties, legislation, case-law, how EU law is made and applied - Find Out More 

Documents and publications

Find official documents, publications, statistics, open data and more resources - Find Out More

Working & travelling in the EU

Information on your rights to live, work, travel and study in another EU country, including access to healthcare and consumer rights - Find Out More 

Doing business

Information on taxes, customs, importing and exporting goods, financial support for businesses - Find Out More

About The EU

The EU in brief, institutions and bodies, countries, symbols, history, facts and figures - Find Out More 

EU by topic

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Sembassy - Sales embassy for your business in Europe

What clients want to know about the European Union?

Our Target Market Analysis gives you critical insights to understand and beat your local competition in Europe.

Custom Research

Our Implementation Roadmap outlines a structured approach and comes with optional exit gateways.

Implementation

The executive perspective

  1. How do we find out the relevant revenue potential?
  2. How do we understand dynamics and trends?

The legal perspective

  1. How to protect our brand IP?
  2. How to manage co-opetition?
  3. How to manage employment?

The financial perspective

  1. How do we understand the BREXIT tax impact?
  2. How do we manage local liabilities and taxation?

The strategy perspective

  1. How do we identify the market structure in each country
  2. How do we identify the market potential in each country?
  3. What is the local cost of doing business and living?
  4. Is the UK a good starting point?
  5. What is the impact of BREXIT?

The marketing perspective

  1. Which target groups to address?
  2. Which expansion products to start?
  3. Which partners to work with for pre- and post sales- communication?
  4. How to support them win clients and build community? 

The sales perspective

  1. How to engage with the market?
  2. Shall we sell and support  directly to the customer?
  3. Can we provide local support?  
  4. What´s today´s and tomorrow´s local competition?

The EU Single Market opportunity!

The Digital Single Market Opportunity

  • United Nations Statistics Division. December 2016. United Nations Statistics Division. December 2016.
    The European Union as a whole is the largest economy in the world. Covering 7.3% of the world population, the European Union in 2016 generated a nominal gross domestic product (GDP) of 16.477 trillion US dollars, constituting approximately 22.2% of global nominal GDP.

Europe´s Digital Single Market

European regulators are heavily focused on the EU’s Digital Single Market initiative that aims to create an open market where all EU residents have equal access to digital goods and services from across the EU’s member states. This would allow EU residents to find better shopping deals offered in other EU countries and use their preferred digital devices and services in different states at no extra cost. Tackling geo-blocking is a key part of this initiative that could encourage more cross-border online shopping.

Another key part is cracking down on higher parcel delivery costs for cross-border deliveries. The European Commission found that logistics companies charge up to five times higher prices for cross-border deliveries to other EU countries. And online sellers have turned to geo-blocking to avoid those higher costs for cross-border sales. The European Commission has recommended improving pricing transparency for cross-border deliveries to counteract these higher costs.

EU Trivia
Cost Of Living
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EU Sales