European regulators are heavily focused on the EU’s Digital Single Market initiative that aims to create an open market where all EU residents have equal access to digital goods and services from across the EU’s member states. This would allow EU residents to find better shopping deals offered in other EU countries and use their preferred digital devices and services in different states at no extra cost. Tackling geo-blocking is a key part of this initiative that could encourage more cross-border online shopping.
Another key part is cracking down on higher parcel delivery costs for cross-border deliveries. The European Commission found that logistics companies charge up to five times higher prices for cross-border deliveries to other EU countries. And online sellers have turned to geo-blocking to avoid those higher costs for cross-border sales. The European Commission has recommended improving pricing transparency for cross-border deliveries to counteract these higher costs.