Content Marketing

Content marketing services will build authority among your local target audience and ensures your local target audience discovers your content.

Content-Marketing Modules

produce white papers
Reports
produce infographics
Infographics
produce blog posts
Blog Posts
produce webinars
Webinars

How to shop?

Content-Marketing is a done for you service and available for 6+ months minimum engagements. The pricing model is a retainer plus equity or a success based compensation.

Content Marketing benefits

We establish thought leadership
You become an expert in your selected field and build local brand loyalty.

We drive deep local engagement
You reach potential customers before, during, and after the webinar with slides of the presentation, recordings of the webinar, and other custom content.

We reach motivated local leads
You gain access to a pipeline of local leads that have shown dedication to your area of interest.

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More Content Marketing benefits

We drive press attention

We create opportunities for syndication with major news sites, as well as television news.

We produce evergreen content
We extend your reach and see leads generated for months after the original post date.

We build community
We establish your credibility as a brand that educates potential customers and audiences interested in your area of expertise.

Content Marketing value

You gain share of voice on social media channels
We drown out the noise by creating impactful, entertaining, and informative content.

We strengthen your brand’s visual identity
We create easily-digestible, high-value research that reinforces your brand standards.

We turn customers into advocates
We arm your loyal customers with this highly shareable content type.

What makes a good case study?

  • Satisfied, recent customer
  • High-profile company, product, event, etc.
  • Clearly defined challenge and solution
  • Impressive, quantifiable results
  • Innovative or customized solution
  • Hi-res photos available
  • Customer resources willing and able to be interviewed
  • Limited legal concerns with trade secrets/proprietary information disclosure
  • Story highlights key product/service benefits (speed, efficiency, productivity, profitability)
  • What's Included?

Content Marketing use cases

  1. Risk Mitigation – Content marketing develops trust by providing the buyer with information that will help them make the right decision. This, in turn, allows them to reduce both organizational and personal risk.
  2. Lead Generation – Content is used to drive traffic to your website as well as capture leads through forms.
  3. Lead Nurturing – As a lead develops, you must have content that educates and informs in order to develop a robust lead nurturing program.
  4. Lead Scoring – Lead scoring should be based on how a prospect interacts with the content on your website and through nurturing campaigns.

Content Marketing focus

Our content marketing focuses on the needs and pains of your potential customers. We are discussing how to deal with these challenges without pushing your products and services. The preferred formats are white papers, infographics, blog posts, and tutorial videos.

Following a standard outline of challenge, solution, and results, our marketing copywriters will craft a case study for publishing on your corporate website, blog, or media room. Approximately 700 words. Optimized with priority keywords and written with buyer personas’ key needs in mind. Additional fees apply for graphic design and strategic planning if you plan to use case studies in print or PDF form as sales support. Average turnaround: 12 business days.

3 Step Content Marketing Process

  • 1

    Local target audience profile and strategy

    We build a local target audience profile and strategy how you'd like to reach them.

  • 2

    Craft custom content

    We craft custom content that will build authority among your local target audience.

  • 3

    Distribute

    We use multiple channels to ensure your local target audience discovers your content.