Sitz der Gesellschaft / Postadresse:

Sembassy GmbH
Fritz Reuter Strasse 36
Germany, 22926 Hamburg / Ahrensburg

Frequently Asked Questions

About sembassy, what we do, and how to work with us. You will find the most common Questions and Answers below and please contact us with any request for information through the contact form.

Who is it good for?

Our services are ideal for an international investor, based in Canada, China, Japan, or the United States – who wants to evaluate the European ad-tech and connected-services market and go-to-market in stealth mode.

What are the top issues for businesses expanding overseas

We can help you to master the Top Issues US-based businesses have to tackle when expanding globally are.

  1. Should you establish an own subsidiary
  2. How do engage with employees
  3. How to handle local contracts
  4. The role of data protection

What can we do for you?

We can improve your planning by giving you the necessary insights and ease your go to market implementation by offering done-for-you services.

How do we do that?

We are doing it by using the best practices and our networks, based on 20+ years experience.

What is our business model?

Market Research is available on a fixed price basis > Packages

Implementation is priced on a retainer & success fee > Implementation

To give clients peace of mind, we can agree to include “managed accounts” with local performance media to establish a solid funnel and transparent performance tracking.

Where To Start

Understanding the status quo

Planning Readiness

Rate how well your company is already prepared to support business ambitions. Give 5 if you have insights for this specific topic, or less if you are still missing details.

Interactive Check

Market Know How

You are obviously familiar with market structure & requirements in your home market but may have to realize different conditions in your target market.

Interactive Check

Our methodology

standard business processes

The Roadmap

Our Implementation Roadmap outlines a powerful, structured approach with optional exit gateways.


Starting Point

Our custom research gives you critical insights to understand and beat your local competition in Europe.

Research 4.0

Benefits for you

Less Risk, More Control

How does it pay to work with us?

According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. So do enterprises that rush into Germany without diligent preparation. You don´t want to be among the 80%!

You want to invest as little as necessary but as much as needed – and we will help you to find this sweet spot.

How does Sembassy compare to others

  1. We are specialized on a role, we personally know for 20+ years.
  2. We know the state of the art in technology and how to use it.
  3. We are independent – no corporate bias – no hidden agenda.

If your business can´t be run globally on an app store and some smart media buys, you need to familiarize yourself with markets, that come with different cultures and buying patterns. Europe – or better the European Union comes with massive buying power but 28 (maybe soon 27) countries and you shouldn´t rely on the idea, that the most familiar nationality is still the ideal entry point.

So, here are 4 common ways to find out, what´s going on:

  1. Send a team and build operations from the scratch.
  2. Buy a company, that comes with a team, customers, and processes.
  3. Hire a full time expert, who is willing to build and run the organization.
  4. Contract an independent party to plan, build, and run the show.

Trade agencies and tax advisors are a great source of inspiration but won´t do the local implementation for you.

How can we support your market Intelligence?

We run social audits (traditional www, FB, and twitter)

We run offline research at any Point of Sales & Interest

How can we support your sales initiatives?

Together with our partners we identify leads, ask for an introductory meeting, follow up repeatedly and schedule the meeting, gather intelligence about demand, supply, competition and finally provide feedback to marketing & product development

How does a relationship with us look like?

Our main focus is our custom research and business development but we are connecting selected clients to a suite of go to market services.

If you would like to know more, please don´t hesitate to get in touch with us

How can we support your content marketing?

Together with our partners we

  1. produce localized content
  2. message local media & analysts
  3. communicate with influencers

How we support your local market presence?

  1. Through our legal entity up and running, we immediately act as agent, reseller.
  2. Through our C-level network we immediately gather local feedback about buying intent.
  3. Through our expert network we immediately gather feedback about technical readiness.
  4. Through our students network we immediately use the power of local service-communities

Download the Guide to Market Sizing

Sizing - PDF Download

Other help categories

Where can I find Performance Indicators?

Click here for a list of performance indicators

Which sales books do we recommend?

There is a number of great brooks about innovation, sales and content marketing. Here is a selection for you. 

Which go-to-market template do we prefer?

“Planning and Implementation” of internationalization” – how to keep processes lean and budgets minmal but still covering requirements … read the article

Which barriers to adoption do we have to expect?

Hurdles to expect, when launching a conecpt in a new market… read the article

How important is readiness?

You can check the thoroughness of the so-far planning, adequacy and training of the personnel. Try our Readiness Check

How can we plan the unforeseeable?

The “Black Swan” phenomenon and what we can learn when looking at new markets … read the article

How can we use social networks and automation?

“Social Customer Service” and what it means to scalable customer feedback channels … read the article


Where will I find information about the European Union?

You can find information about the European Union – here 


Where will I find information about Germany?

You can find information about Germany – here 

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