Yapital was the first European, cashless cross-channel payment solution, customers could make cashless payments across all channels, whether it be in-store, mobile, online or by invoice.
Founded in 2011 as a wholly-owned subsidiary of the Otto Group, Yapital launched its new service in 2013. Following a one-time registration via smartphone or web browser, Yapital was ready for immediate use. In addition to making payments, consumers could send and receive money within seconds. Yapital was licensed as an Electronic Money Institution in Luxembourg and therefore complied with strict legal and regulatory requirements. Payments with Yapital were transferred in real-time, leading to process reliability and a reduction in administrative costs for business partners. Yapital seamlessly integrated all retail and service channels, converting marketing channels into actual sales channels.
Role: Interim CPO: Product & Customer Services teams in Hamburg, Kiev, and Luxemburg