SAP Exchange Media (SAP XM) is a premium digital advertising platform powered by SAP HANA that is built to support real-time digital advertising and maximise return on media for advertisers, publishers, and consumers.

Without question, digital connectivity has become a key part of everyday life. SAP has been connecting the vital elements of business processes for more than 40 years now. With SAP XM, SAP will revolutionize the way businesses run marketing, not only through greater efficiency but also by connecting buyers (advertisers) and sellers (publishers) directly within an integrated suite of products.

SAP XM will simplify today’s complex digital ad buying processes by ensuring that true connectivity becomes a key part of the media business — whether it’s linking brands and retail, ad-budgets, and inventory, or billing and collection. Moreover, Advertising Technology combined with Marketing Technology will work in concert to achieve business goals.

Use Case: Custom market research