RadioOpt is 2016 the leading specialist for crowd-sourced mobile customer experience measurement. Data is crowd-sourced by users of the Traffic-Monitor application, downloaded over 3 million times, which constantly monitors the coverage and performance of their mobile connection. In addition, RadioOpt empowers millions of customers via operator branded applications, collecting and computing more than 70 billion data records each month.
RadioOpt´s solution is fully audited under German data privacy law and named the gold standard for data privacy by clients. RadioOpt uses this data to help network operators to understand the experienced quality of mobile networks, by offering unbiased coverage maps and empowering company departments with the information and tools they need to serve their customers better. Since 2008 the company develops innovative, tailor-made enterprise software solutions for quality measurements in mobile and Wi-Fi Communication Networks. RadioOpt’s apps are measuring the network quality in more than 200 countries and 700 networks worldwide.
Use case: Network planning is the initial stage of a network or new technology deployment. The overall goal in any wireless system is to maximize coverage and capacity while fulfilling the agreed quality of service targets. The increasing adoption of smartphones in the market and, consequently, traffic growth require mobile operators to further invest in the network; hereby, the planning phase is crucial to focus and optimize such investment.
Bridging the Support Information Gap
Customer support is challenged to deliver superior customer care at reduced costs — shortening the amount of time, effort and expertise required to diagnose and resolve each customer’s problems. With current customer care systems, few facts are known about a customer’s actual experience other than what is determined from lengthy discussions with each unhappy customer.
Find Unhappy but Silent Customers
Studies confirm that most unhappy customers don’t complain to their mobile operator or device supplier, even when they experience outstandingly negative service. Dissatisfied customers tend to spend less, spread news about their negative experience to other consumers, and eventually churn. Without getting any direct complaints, operators are blind-sided about the problems until customers leave.
Maximize Wi-Fi Offload
Network operators have many options for meeting growing mobile data usage demand. Of these options, Wi-Fi offers the highest bandwidth that can accommodate growing media streaming usage (such as video and music). Various Wi-Fi deployment options are being evaluated by operators around the world as part of the portfolio of service offerings for data hungry consumers. To make the wisest investment and strategic decision around Wi-Fi policies, network operators need information about their subscribers’ WiFi usage.
Role: 2015/6 – RadioOpt – Managing Director, Strategy & Company Sale
RadioOpt was acquired/integrated by Vodafone Group in October 2016.