Microsoft Advertising is the media technology and services arm of Microsoft. The purpose of Microsoft Advertising is to empower business to connect with their target consumers across multiple digital touch points -and optimize advertising impact through our world-class partnership services.
Microsoft Advertising’s broad portfolio of media solutions, tools, and services can assist publishers in a unique way to realize the potential inherent in digital advertising. Microsoft Advertising provides unique media solutions, tools, and services designed to help publishers grow revenue and meet their full business potential.
Microsoft offers a wide array of media solutions that help Publishers sell more of their inventory, increase yield, and find more opportunities beyond the inventory they have to sell today. Tools provide innovative yield solutions that help amplify the value of your inventory and exceed your advertiser’s expectations.
Role: Market Entry Microsoft Publisher Suite: AtlasSolutions, Rapt (Yield Management), Screen Tonic (Mobile Advertising) Vibe (Behavioral Targeting) and Massive (In-Game Advertising) technology | 2008/09