The new Telefonica Deutschland, resulting from the merger of O2 and the E-Plus Group, has become the leading mobile operator in the country with over 43 million mobile accesses. Telefonica Deutschland offers its German private and business customers post-paid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS, UMTS and LTE technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed Internet. The company operates a successful multi-brand strategy: in addition to the familiar brands O2 Open in a new window and BASE Open in a new window, Telefónica Deutschland also maintains numerous secondary and partner brands, including blau.de. The company positions itself as the leading provider of smartphone tariffs and products.