Competitive Monitoring and Social Listening


Competitive Monitoring - what it means and why it matters

With all the discussion around Facebook and other social networks, you have heard about the potential use and misuse of data that can be pulled from the corporate websites, blogs and forums and other sources. Your company, your brands, your team members are exposed to data collection and surveillance.

We can help you understand, how this ecosystem works and how to use the power of social monitoring and social listening in your interest.

The building blocks of competitive monitoring


Competitive Monitoring gathers data from corporate websites, press releases, data bases, social networks and communities to improve your Marketing, Sales and Support.

Competitive monitoring is more than watching mentions and comments pour in via your social profiles, mobile apps or blogs. If you’re only paying attention to notifications, you’re missing a huge group of people that are talking about you, your brand and your product

Tech Community

Our footprint is very much on the traditional internet, including discussions on the open web, blogs, and professional networks like LinkedIn, Quora, and Xing.

Interviewing Executives

In a perfect world, you have an executive board, or some high caliber VC executives. They give you inroad to any decision centers without conflict of interest or any bias or hidden interest. Congratulations, you should make use of this opportunity as much as possible.

However, in a not-so-perfect world, you may realize the need for some feedback from top execs.


We usually provide clients with company profiles, key stakeholders, buying centers and buying patterns. Our work includes a customized onboarding into the tools and use-cases of monitoring and social listening. The typical format is a series of web-based coaching sessions in your preferred time zone.

Schedule a private meeting to start the conversation. We customize our work according to your requirements.

  • What is a Monitoring Program
  • How to conduct an initiative?
  • How much does it cost?
  • Use Cases

Recommended reading

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Competitive Monitoring as foundation of your marketing

Monitor Mentions of Your BrandSave All Tweets From an Event or PromotionGather Customer TestimonialSay 'Thanks' by Favoriting TweetsFilter Out Competitor TweetsMonitor Sentiment About a CompetitorSee News Stories Shared About Your BrandIdentify Influencers Tweeting Your ContentFind Journalists Tweeting Your ContentGet Blog Post IdeasFind Videos Related to a TopicFind Truly Popular Tweets on a TopicSee Your Most Popular TweetsGet Real-Time Alerts Sent to Email, Text, Chat App and MoreCreate an RSS Feed of ResultsReach Out to Potential CustomersThank People Sharing Content from Your CompanyReply to People Sharing News About Your BrandEngage on a Topic of Your Choice with Who You FollowConduct Market ResearchProvide Answers to 'Can anyone recommend?'Build a Twitter List of Potential CustomersAnswer Customer Support InquiriesConduct Proactive SupportIdentify Happy and Unhappy Customers
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Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions is truly impressive. And, he's a great human being and a pleasure to work with!

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Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development

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