Competitive Monitoring and Social Listening

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You Better Know

State Of The Art Research

How to Get Started

Data driven Analytics

1. Social Networks like Linkedin and Xing2. Facebook, Google, Twitter enhanced Search3. Professional Investment Communities4. Premium Research - Forrester, Gartner, Business Insider5. One to One Expert Interviews

1. Curating data from premium data bases, in-house intelligence and business networks
2. Social Monitoring your customers (buying / non buying), your competitors and your competitors´ customers & partners, plus opinion leaders & influencers
3. Structured interviews with customers (buying / non buying), your competitors and your competitors´ customers & partners, plus opinion leaders & influencers
4. Onboarding your organization. Initiatives are: strategy workshop, plus custom alerts and reports

Competitive Monitoring

We gather data from sources like corporate websites, press releases, data bases, social networks and communities
  • 1. Curating data from premium data bases, in-house intelligence and business networks
  • 2. Social Monitoring your customers (buying / non buying), your competitors and your competitors´ customers & partners, plus opinion leaders & influencers
  • 3. Structured interviews with customers (buying / non buying), your competitors and your competitors´ customers & partners, plus opinion leaders & influencers
  • 4. Onboarding your organization. Initiatives are: strategy workshop, plus custom alerts and reports

We customize our work according to your requirements. Schedule a private meeting to start the conversation.

  • What is a Monitoring Program
  • How to conduct an initiative?
  • How much does it cost?
  • Use Cases

Example given: Our "Ad-tech in Germany" program provides you with the local company profiles, key stake holders, buying centers and buying patterns and much more. It includes a customized on-boarding, executive introductions, deep dives for a defined list of competitors and their product solutions. The typical format is a web based coaching session (one to one or one to many) and can be delivered in your preferred time zone.

25 Ways To Improve your Marketing, Sales and Support:
1. Monitor Mentions of Your Brand2. Save All Tweets From an Event or Promotion3. Gather Customer Testimonial4. Say 'Thanks' by Favoriting Tweets5. Filter Out Competitor Tweets6. Monitor Sentiment About a Competitor7. See News Stories Shared About Your Brand8. Identify Influencers Tweeting Your Content9. Find Journalists Tweeting Your Content10. Get Blog Post Ideas11. Find Videos Related to a Topic12. Find Truly Popular Tweets on a Topic13. See Your Most Popular Tweets14. Get Real-Time Alerts Sent to Email, Text, Chat App and More15. Create an RSS Feed of Results16. Reach Out to Potential Customers17. Thank People Sharing Content from Your Company18. Reply to People Sharing News About Your Brand19. Engage on a Topic of Your Choice with Who You Follow20. Conduct Market Research21. Provide Answers to 'Can anyone recommend?'22. Build a Twitter List of Potential Customers23. Answer Customer Support Inquiries24. Conduct Proactive Support25. Identify Happy and Unhappy Customers

Gartner Research states that Advanced Analytics & Data Science are fast becoming mainstream solutions and competencies in most organizations. It allows more types of insights to be extracted from data. To remain competitive, enterprises must seek to adopt advanced analytics, and adapt their business models, establish specialist data science teams and rethink their overall strategies to keep pace with the competition". This will have a significant impact on the way competitive monitoring can and will be done. (Quote: Gartner)

We can help you to get started.