Competitive Monitoring and Social Listening


Competitive Monitoring - what it means and why it matters

What does competitive monitoring mean?

With all the discussion around Facebook and other social networks, you have heard about the potential use and misuse of data that can be pulled from the corporate websites, blogs and forums and other sources. Your company, your brands, your team members are exposed to data collection and surveillance.

Why does competitive monitoring matter?

Gartner Research states that Advanced Analytics & Data Science are fast becoming mainstream solutions and competencies in most organizations. It allows more types of knowledge and Competitive Monitoring insights to be extracted from data. To remain competitive, enterprises must seek to adopt advanced analytics, and adapt their business models, establish specialist data science teams and rethink their overall strategies to keep pace with the competition". This will have a significant impact on the way competitive monitoring can and will be done. (Quote: Gartner)

“At least 40% of all businesses will die in the next 10 years... if they don’t figure out how to change their entire company to accommodate new technologies.”

John Chambers, Chairman of Cisco System

What can we do for you?

We help you understand and implement the power of social monitoring and social listening in your interest.

The building blocks of competitive monitoring


Competitive Monitoring gathers data from corporate websites, press releases, databases, social networks and investment communities to improve your Marketing, Sales and Support.

Competitive monitoring is more than watching mentions and comments pour in via your social profiles, mobile apps or blogs. If you’re only paying attention to notifications, you’re missing a huge group of people that are talking about you, your brand and your product

Tech Community

Our footprint is very much on the traditional internet, including discussions on the open web, blogs, and professional networks like LinkedIn, Quora, and Xing.

Interviewing Executives

In a perfect world, you have an executive board, or some high caliber VC executives. They give you inroad to any decision centers without conflict of interest or any bias or hidden interest. Congratulations, you should make use of this opportunity as much as possible. However, in a not-so-perfect world, you may realize the need for some feedback from top execs.

Insights and Services to support your Go-to-market planning and implementation.

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Deliveries - Consulting & Coaching

We are consulting our clients on the pros and cons of competitive monitoring and social listening. This includes a market overview plus unbiased vendor analysis. Once, you decide to take this operation in-house, we are coaching your team to do so.

Anything you need to get started

  • Market map, profiles, buying patterns
  • Onboarding into tools & use-cases
  • Web-based coaching sessions
  • Bootcamps at your location

Competitive Monitoring as foundation of your marketing

Monitor Mentions of Your BrandSave All Tweets From an Event or PromotionGather Customer TestimonialSay 'Thanks' by Favoriting TweetsFilter Out Competitor TweetsMonitor Sentiment About a CompetitorSee News Stories Shared About Your BrandIdentify Influencers Tweeting Your ContentFind Journalists Tweeting Your ContentGet Blog Post IdeasFind Videos Related to a TopicFind Truly Popular Tweets on a TopicSee Your Most Popular TweetsGet Real-Time Alerts Sent to Email, Text, Chat App and MoreCreate an RSS Feed of ResultsReach Out to Potential CustomersThank People Sharing Content from Your CompanyReply to People Sharing News About Your BrandEngage on a Topic of Your Choice with Who You FollowConduct Market ResearchProvide Answers to 'Can anyone recommend?'Build a Twitter List of Potential CustomersAnswer Customer Support InquiriesConduct Proactive SupportIdentify Happy and Unhappy Customers

Frequently Asked Questions


Why competitive monitoring matters

Read more
Getting Started Guide

Getting started with competitive monitoring

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Simple Use Case / Idea Checklist

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Axel's company, Sembassy, has worked with Digital Envoy for several years. Axel is very hard working and results driven, and is always focused on providing top notch service to Sembassy's customers. He has proven to be a valuable resource for our company.

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Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions is truly impressive. And, he's a great human being and a pleasure to work with!

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Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development

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