Scenario-based Go To Market

Scenarios - stories about people and what they do

Scenarios are stories about people and what they do. They are short and specific illustrations of a generalized interaction design with a system. Most often, they consist of a few paragraphs that describe what a sample customer might do.  Determine who the key customers are and design a solution that meets their needs. Find out…

Continue Reading →

NABC method by the Stanford Research Institute

NABC Pricing - pricing patterns are need approach benefit competition

The NABC method was developed in the USA by the Stanford Research Institute as a tool used for the development, assessment, and presentation of ideas. Using the NABC method requires a thorough knowledge of the value proposition. It is part of the plan itself to generate relevant and specific questions. The generic NABC method by the Stanford Research…

Continue Reading →

Free contracts and legal documents

Free contracts and legal documents

A library of free contracts, e.g. industry standard documents which will help you save on legal fees and transaction costs. Free to download, customize, store and even e-sign. We have found workable templates, that can be easily modified to suit your particular circumstance. Non disclosure agreement | >> Consulting agreement | >> Independent contractor agreement | >> Commission…

Continue Reading →

Page 5 of 6