Programmatic TV Advertising

Programmatic TV Advertising on Gartner Hype Cycle

The Programmatic Advertising Promise. Programmatic in general has the ability to target digital advertising 1-to-1 to achieve the ultimate media goal of the right person, at the right time, in the right place with the right message, on the right device.  There has been a steep learning curve for those in the media industry to…

Continue Reading →

The Starfish and the Spider

The Starfish and the Spider contrasts decentralized to centralized organizations, such as Encyclopedia Britannica, using compendia of knowledge as examples. The spider and starfish analogy refers to the biological nature of the organisms, starfish having a decentralized neural structure permitting regeneration.

Continue Reading →

Barriers to Adoption and how to deal with them

Barriers To Adoption when going to market

The “Fair Process” concept is key to overcome barriers to adoption. When the fair process is exercised in the strategy formulation phase, people trust that a level playing field exists, inspiring voluntary cooperation during the execution phase. For a decision process to be seen as fair, the people affected must have the opportunity to give input and possibly to influence the decision, and the decision process and rationale must be transparent and clear.

Continue Reading →

Page 1 of 5