Go-To-Market Advisor

If you are looking for a market entry in Germany axelhoehnke can help you to activate the right customers and partners

If you are you an Investor
If you are you a Startup?

Go-To-Market Advisor - what it means and why it matters

Going international became much easier with ubiquitous cloud services and real-time analytics. But despite all great tools, the number of startup failures is even increasing. As a go-to-market advisor, Axel Hoehnke´s mission is to prevent you from failure by giving you an immediate market presence in Germany and the insights to grow faster.

The Go-To-Market defines the Game Plan to build New Business. Planning and Implementation should follow a process to allow all stakeholders to understand the performance of the venture. Going international with a tech startups requires a significant amount of capital and processes. Startups and Venture Capital need to work with processes and professional experts to get things done.

Why work with us?

You may identify some room for improvement with your existing go-to-market planning process or target market insights. We are here to help you with the best available tools and methods and a network of local executives, and industry specialists. Axel Hoehnke has been in your shoes before, he know the pitfalls and how to avoid them.

Axel Hoehnke´s track record includes management positions with "Fortune 500" - companies (Bertelsmann, Mars, Microsoft..) and Tech Startups from Israel, US, and Scandinavia. As an Estonian e-Resident, he gained substantial expertise in the in the blockchain, cryptocurrencies, and data security environment.

Insights and Services to support your go-to-market in Germany


In effort to save time and energy, we’ve compiled our learning and approach based on the most common questions that we’ve come across. We encourage you to visit our Go To Market Blog.

Go-To Blog

What People Are Saying

Endorsements from executives, entrepreneurs and investors across the globe.

Axel's company, Sembassy, has worked with Digital Envoy for several years. Axel is very hard working and results driven, and is always focused on providing top notch service to Sembassy's customers. He has proven to be a valuable resource for our company.

Rob Friedman, Founder and EVP Digital Envoy

Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions is truly impressive. And, he's a great human being and a pleasure to work with!

Harald Neidhardt, Founder & Curator MLOVE – Mentor & Advisor, Serial Entrepreneur MLOVE

Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development

Rainer M. Giersch, Director Business Development Europe Government of British Columbia

Axel is an expert in the German retail business with profound insight and excellent contacts. We appreciated his professionalism and go-getter spirit.

Andreas Cohen, Chairman I-COM Global
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Axel Hoehnke - Professional Background

Management positions with "Fortune 500" and Startups from the USA, Israel, and Scandinavia.

Today - C84 - Managing Partner - Competitive Monitoring

2015/2016 - RadioOpt - Managing Director, Strategy & Company Sale

2008/2015 - MobileMonday Germany - Co-Founder & Board Member

2012/2015 - XING - Industry Ambassador - Mobile & Telecommunications

2014 - Yapital - Interim CPO - Teams in Hamburg, Kiev and Luxemburg

2011/2012 - Smaato - VP Strategy & New Business - APAC, Americas, and EMEA

2011 - Hiogi, Service Community - Interim CEO, Repositioning, Company Sale

2008/2009 - Microsoft, Publisher Suite: AtlasSolutions, Rapt (Yield Management), Screen Tonic (Mobile Advertising) Vibe (Behavioral Targeting) and Massive (In-Game Advertising) technology

2007/2008 - Spin3 - Mobile Gaming / Gambling, Go-to-market strategy, Germany

2002/2007 - DigitalEnvoy, IP Intelligence, Go-to-market strategy and execution DACH

2001/2002  - IconMedialab Business Development TIMES vertical

2000/2001 - Elisa Group. Finland’s largest Telco and City-Carrier investor in Germany. Head of Electronic and Mobile-Business Unit Elisa Germany

1998/1999 - THOMSON Multimedia, Saba, Telefunken,  Sales Director Capital Chains

1994/1997 - Premiere / SkyTV

1992/1994 - Mars Masterfoods

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Still Have Questions?


In effort to save time and energy, we’ve compiled our learning and approach based on the most common questions that we’ve come across. We encourage you to visit our Go To Market Blog.

Go-To Blog