Go-To-Market Advisory Services

Our Go-To-Market Advisory Services give you an immediate market presence in Germany and the insights to grow faster

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Setting up a new business requires a high level of involvement and accountability. Therefore we use a bigger picture approach to help you deal with ongoing challenges to your business. As your go-to-market advisors we build new operations in Germany by assisting in problem discovery and advising you on where to find helpful marketing and pr resources.

Our track record covers 20 years with global leaders like Bertelsmann, Mars, Microsoft, Smaato, Thomson, Vodafone among others. Our Advisory Services give you an immediate market presence in Germany and the insights to grow faster. We plug into your existing business, bringing local scale across sales, marketing, and support.

The problem we solve

Failure due to expectations based on home market experiences.

Costly Distraction for senior management in your headquarter.

Following-up to close business from outside rarely works

What We Offer

Local Market Presence

Target Market Research

Localized SEO and Premium content creation.

Sales closing and ensured knowledge transfer.

We have been dealing with market entry for US. based tech companies for more than 15 years. Our past experience will save you time and help you avoid mistakes. 100+ endorsements from industry leaders on LinkedIn. Among them are top executives from Google, Microsoft, and Cisco as well as entrepreneurs and VCs across the globe.

  • Rainer M. Giersch, Director Business Development Europe Rainer M. Giersch, Director Business Development Europe Government of British Columbia
    Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development October 15, 2012
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  • Rob Friedman, Founder and EVP Rob Friedman, Founder and EVP Digital Element at Digital Envoy
    Axel's company, Sembassy, has worked with Digital Envoy for several years. Axel is very hard working and results driven, and is always focused on providing top notch service to Sembassy's customers. He has proven to be a valuable resource for our company. / July 31, 2006
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  • Harald Neidhardt, Founder & Curator Harald Neidhardt, Founder & Curator MLOVE – Mentor & Advisor, Serial Entrepreneur
    Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions is truly impressive. And, he's a great human being and a pleasure to work with!
  •  Dr. Jürgen Kassubek,  CEO Helsinki Telekom Deutschland Dr. Jürgen Kassubek, CEO Helsinki Telekom Deutschland HTD - Elisa Group

    Axel was responsible for the Marketing and Product Development for the 18 Elisa city carriers and the nationwide carriers. He coordinated the Marketing & Product related know-how transfer between Helsinki and the German city carrier group and the central product & service roadmap....

    It has been a pleasure having Axel in our management team. I highly recommend him to any other company and investor, willing to implement a structured growth strategy in the wireless telecommunication sector.

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  • Thomas Gronbach, Director Marketing EMEA Thomas Gronbach, Director Marketing EMEA Keynote Systems
    Enterprise Goes Mobile" is an event series reflecting mobile as a resilient, unbreakable component in enterprise business process. It needed a keynote-speaker for its stop in #munichmt. @axelhoehnke combined all requirements for this engagement: mobile leadership, educating decision makers and addressing the mobile developer community. As the event revealed, Axel's keynote-speech was overwhelmingly positive received and trusted among the Central European enterprise mobile community. His long standing experience propels the mobile message to enterprises who then understand that the future of their business cannot circumvent the mobile paradigm. It needed the participation of a thought leader like Axel to make this event successful. I hope my recommendation is as thorough and diligent as Axel's preparation and guidance before the event and his presence at the event. May 25, 2013
  • Marcus S Tan, Managing Director - APAC Marcus S Tan, Managing Director - APAC Smaato Inc
    As VP Strategy and Business Development at Smaato, Axel was a tireless advocate for new approaches to both mobile business and branding. A compelling combination of energy and ideas, his work used psychology to understand organizational behavior and creativity to change it. I’m happy to recommend Axel; he’s an exciting person to be around. Axel presented to the key participants at some Online & Mobile Conferences in Singapore and obtained good reviews for his expertise in mobile advertising, his level of energy and how he challenged the participants in a positive, thought provoking and innovative manner. The title of the presentation was, "Mobile Innovation is changing Media and Offline Industries" October 15, 2012
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  • Markus Zuern, SVP Markus Zuern, SVP e-device
    Axel has a very thorough knowledge of the German market. I was very impressed by his lucid and straight forward thinking business approach. great fun to work with ! August 8, 2006
  • Nils Winkler, CEO and Chairman of the Board Nils Winkler, CEO and Chairman of the Board Yapital, part of the Otto Group
    I know Axel for many years. Axel has both incredible industry vision and the ability to execute on this vision. He also poses the ability to open doors and quickly make key connections. – I highly recommend him for his professional and personal skills. Further, he is a very pleasant and reliable person to work with - I appreciate him on both levels. December, 2014

Advisory Services to Ease Your Go-To-Market

Target Market Research

Don´t compromise on accurate insights, ensuring the success of your market entry. Our Target Market Research helps you to tackle your key initiatives, save money with smarter partnering, keep up with the latest innovations and achieve better business results in your European target market.

Management needs to know

  • How to understand or anticipate local supply, demand and competition?
  • Whom to partner with in the target region and when to scale the business?
  • When and how to go to market in each country of the European Union?

Investors need to know

  • Which local company should be your next acquisition?
  • What’s the next big local initiative you should position yourselves in?
  • What are your local competitors up to and what is likely their next move?

Use-Case: Market Sizing

Market Sizing quantifies the financial potential of your business. While a very small market may not be worth pursuing, it may be difficult to gain traction in a gigantic market.

About: Market Sizing

Use-Case: PoS-Audits

Point of Sales Intelligence lets you see things through the user´s eyes. The community checks any PoS, using their smartphones to provide us with geo tagged, time stamped photos.

Case study: blau.de

  • Mathias P. Engelke, CEO Mathias P. Engelke, CEO blau Mobilfunk, part of Telefonica Germany

    Blau (formerly blau.de) is the premium brand of the Hamburg based company blau Mobilfunk GmbH and part of Telefonica Germany. Blau offers award winning voice and data services that are sold in more than 30.000 retail outlets. This makes blau the widest available mobile service provider in Germany. Our success relies on our ability to efficiently steer activities in physical retail. Sembassy´s retail monitoring helps us to survey and control our retail activities countrywide in real-time. Ongoing monitoring of our own brand presence helps us to avoid out-of-stocks, check pricing, promotions and positioning. In addition to that the Sembassy monitoring provides us immediately with crucial information like pricing and promotion from the most relevant competitors. We are delighted about Sembassy´s innovative approach and professional proactive client support.

Local Content Marketing

We produce compelling localized content in form of reports and white papers to show your company’s expertise and generate leads in Europe / the German-speaking countries by sending this content directly to potential customers’ inboxes easily and make it easy for potential customers to share with their colleagues and post on social media.

Reports and WhitePapers

We produce compelling white papers to show your company’s expertise and exponentially expand your reach and establish a brand voice.

Infographics

We create visual, viral infographics to reach new audiences and exponentially expand your reach and establish a brand voice.

Blog Posts

We produce compelling localized blog posts to show your company’s expertise and exponentially expand your reach and establish a brand voice.

Webinars

We produce compelling localized webinars to drive engagement with interactive content and keep your brand top-of-mind.

Business Development & Sales

Bootcamp

Bootcamps are workshops to jumpstart your go to market initiatives and an integral part of our sales initiatives

Market intelligence

Market Intelligence is a done-for-you service. We leverage paid research, realtime analytics, and 4000 professional business contacts.

Media and analyst program

Our media & analyst program promotes clients and makes them seem as successful, honest, important, exciting or relevant as possible.

Direct marketing program

Our direct marketing program gives you precise information about local customers that enable you to provide additional value through new targeted products and services.

Market Presence

Sembassy Founder - Axel Hoehnke

Axel has held management positions with Atlas, Microsoft, Elisa Group, Smaato and global brands like Mars, Bertelsmann, and Thomson Multimedia.

He has co-hosted more than 100 industry events as co-founder of MobileMonday Germany and XING Ambassador: Mobile and Telecommunications.

My track record covers 20 years with tech leaders like Atlas, Microsoft Advertising.

  • Most startups get additional funding for aggressive growth
  • To grow fast these startups need to enter new markets quickly
  • They don´t have an existing organization in the target market
  • They don´t know cultural traps and hidden agendas of the new market
  • They might need to fine tune their home market USP in the new region

I have met these challenge before and know how to deal with them

  • How to help clients break through to establish faster EU revenue traction
  • How to help clients sharpen positioning and pitch for the EU market
  • How to help clients prioritize targets, then approach with client
  • How to manage the sales process until each deal is closed
  • My success is based on delivering revenue results
Digital Envoy Logo
Microsoft Advertising Logo
Smaato Logo
SAP xm Logo

Axel's company, Sembassy, has worked with Digital Envoy for several years. Axel is very hard working and results driven, and is always focused on providing top notch service to Sembassy's customers. He has proven to be a valuable resource for our company.

Rob Friedman, Founder and EVP Digital Envoy

Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions is truly impressive. And, he's a great human being and a pleasure to work with!

Harald Neidhardt, Founder & Curator MLOVE – Mentor & Advisor, Serial Entrepreneur MLOVE

Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development

Rainer M. Giersch, Director Business Development Europe Government of British Columbia

Axel is an expert in the German retail business with profound insight and excellent contacts. We appreciated his professionalism and go-getter spirit.

Andreas Cohen, Chairman I-COM Global