Mobile Business Development in Europe

Sembassy Services to develop your Mobile Business in Europe are Custom Research, Content Marketing, Sales Initiatives and a local Market Presence out of the box.

Sembassy is best for a Mobile Business or Investor who is rapidly expanding business activity in the European Union, exploring different M&A as well as corporate development options, looking for strategic partnerships to accelerate growth.

Sembassy services to develop your Mobile Business in Europe

Gain comprehensive insight on the top developments, strategies and technologies.

  • 1

    Custom Research

    We research any topic, discussed on the web and any product, exposed in retail spaces

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  • 2

    Content Marketing

    We build authority among your local target audience and ensure your local target audience discovers your content.

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  • 3

    Sales Initiatives

    We promote you within your local target communities to make your products or services seem as relevant as possible

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  • 4

    Market Presence

    We open our infrastructure and networks to shorten your time to market and risk of failure

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Roadmap To Accelerate Your Mobile Business in Europe

Sembassy gives your business an immediate market presence in Europe. We are prepared to serve you as an independent contractor and will help you build and establish your own corporate infrastructure in Europe.

You gain valuable insights and time to decide, whether you want to pivot, scale or in-source operations.

Testimonials

100+ endorsements and recommendations from industry leaders on LinkedIn. Among them are top executives from Google, Microsoft, and Blackberry as well as entrepreneurs across the globe.

What Our Customers Have to Say

  • Rainer M. Giersch, Director Business Development Europe Rainer M. Giersch, Director Business Development Europe Government of British Columbia
    Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development October 15, 2012
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  • Rob Friedman, Founder and EVP Rob Friedman, Founder and EVP Digital Element at Digital Envoy
    Axel's company, Sembassy, has worked with Digital Envoy for several years. Axel is very hard working and results driven, and is always focused on providing top notch service to Sembassy's customers. He has proven to be a valuable resource for our company. / July 31, 2006
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  • Harald Neidhardt, Founder & Curator Harald Neidhardt, Founder & Curator MLOVE – Mentor & Advisor, Serial Entrepreneur
    Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions is truly impressive. And, he's a great human being and a pleasure to work with!
  • Mathias, P Engelke, CEO Mathias, P Engelke, CEO blau Mobilfunk, part of Telefonica Germany
    Blau (formerly blau.de) is the premium brand of the Hamburg based company blau Mobilfunk GmbH and part of Telefonica Germany. Blau offers award winning voice and data services that are sold in more than 30.000 retail outlets. This makes blau the widest available mobile service provider in Germany. Our success relies on our ability to efficiently steer activities in physical retail. Sembassy´s retail monitoring helps us to survey and control our retail activities countrywide in real-time. Ongoing monitoring of our own brand presence helps us to avoid out-of-stocks, check pricing, promotions and positioning. In addition to that the Sembassy monitoring provides us immediately with crucial information like pricing and promotion from the most relevant competitors. We are delighted about Sembassy´s innovative approach and professional proactive client support.
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  • Andreas Cohen, Chairman Andreas Cohen, Chairman I-COM Global
    Axel is an expert in the German retail business with profound insight and excellent contacts. We appreciated his professionalism and go-getter spirit. July 26, 2007
  • Thomas Gronbach, Director Marketing EMEA Thomas Gronbach, Director Marketing EMEA Keynote Systems
    Enterprise Goes Mobile" is an event series reflecting mobile as a resilient, unbreakable component in enterprise business process. It needed a keynote-speaker for its stop in #munichmt. @axelhoehnke combined all requirements for this engagement: mobile leadership, educating decision makers and addressing the mobile developer community. As the event revealed, Axel's keynote-speech was overwhelmingly positive received and trusted among the Central European enterprise mobile community. His long standing experience propels the mobile message to enterprises who then understand that the future of their business cannot circumvent the mobile paradigm. It needed the participation of a thought leader like Axel to make this event successful. I hope my recommendation is as thorough and diligent as Axel's preparation and guidance before the event and his presence at the event. May 25, 2013
  • Marcus S Tan, Managing Director - APAC Marcus S Tan, Managing Director - APAC Smaato Inc
    As VP Strategy and Business Development at Smaato, Axel was a tireless advocate for new approaches to both mobile business and branding. A compelling combination of energy and ideas, his work used psychology to understand organizational behavior and creativity to change it. I’m happy to recommend Axel; he’s an exciting person to be around. Axel presented to the key participants at some Online & Mobile Conferences in Singapore and obtained good reviews for his expertise in mobile advertising, his level of energy and how he challenged the participants in a positive, thought provoking and innovative manner. The title of the presentation was, "Mobile Innovation is changing Media and Offline Industries" October 15, 2012
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  • Markus Zuern, SVP Markus Zuern, SVP e-device
    Axel has a very thorough knowledge of the German market. I was very impressed by his lucid and straight forward thinking business approach. great fun to work with ! August 8, 2006
  • Nils Winkler, CEO and Chairman of the Board Nils Winkler, CEO and Chairman of the Board Yapital, part of the Otto Group
    I know Axel for many years. Axel has both incredible industry vision and the ability to execute on this vision. He also poses the ability to open doors and quickly make key connections. – I highly recommend him for his professional and personal skills. Further, he is a very pleasant and reliable person to work with - I appreciate him on both levels. December, 2014
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How we can help you to develop your mobile business in Europe - Q&A

Which problem do we solve?

Companies experience the challenges that come when entering a foreign market, which has its own market dynamic, culture and customer expectations. We help clients to start initiatives faster, with less risk and more control.

Which services do we offer?

What makes us different?

  1. Your target market is our home region.
  2. We know cultural traps and hidden agendas.
  3. We are small enough to care and smart enough to scale.
  4. Our client service is designed to support across time zones.
  5. Our business model can follow your business model
  • 1

    Start a mobile business with local insights

    According to Bloomberg, 80% of European go-to-market engagements fail. Associated costs range from a few hundred thousand dollars to a few million dollars.
    Starting a mobile business in Europe requires preparation. We will follow a solid go-to market preparation and implementation process keep the processes as lean as possible but collect insight needed to get the job done.

  • 2

    Accelerate growth based on facts

    In the first phase we have gathered the necessary insights through the Target Market Analysis. Based on this preparation, we have a solid understanding of the market structure, it´s true potential, key actors on the buy side and sell side.
    Based on our findings, we are ready to build a lean organization in the target market. Sembassy is prepared to provide local services under a single service agreement. Our service include local content marketing, market-presence, and sales initiatives.

  • 3

    Our structured process leaves all options

    Sembassy´s structured go-to-market approach gives our client an immediate local market presence, gathers all the necessary market insights and to grow the business through serious investments. During this period, Sembassy offers any service as an independent contractor.
    Our clients keep the flexibility to pivot their business model or integrate the project into a larger context. Clients may decide to in-source the operations into any other business division. We will provide diligent support to build up a corporate sales infrastructure.

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Research Approach

Meet Sembassy

Sembassy GmbH

Fritz Reuter Strasse 36

Germany, 22926 Hamburg / Ahrensburg

Axel Hoehnke

Axel is Managing Partner with Sembassy. He has held management positions with Atlas, Microsoft, Elisa Group, Smaato and global brands like Mars, Bertelsmann, and Thomson.

Axel has counselled businesses from Israel, UK, US, and Scandinavia, enabling them to identify opportunities through the explosive growth of mobile phones and mobile services

Axel´s sector expertise is Digital Platforms & Services in Advertising, Finance and Retail. He has been in the Mobile Industry since 1999 and working with targeting specialists since 2002. As co-founder of the MobileMonday network, he has co-hosted or attended 100+ events as a speaker.

  • Interim management, board & advisory positions
  • Go-to-market strategies for North America, Europe, and Asia
  • Corporate development including investment, M&A, and strategic partnering
  • Understanding innovative enabling technologies and helping product definition
  • Hiring leadership talent and building product marketing & engineering teams

2015/6 - RadioOpt - Managing Director, Strategy & Company Sale

2008-15 - MobileMonday Germany - Co-Founder & Board Member

2012-15 - XING - Industry Ambassador - Mobile & Telecommunications

2014 - Yapital - Interim CPO - Teams in Hamburg, Kiev and Luxemburg

2011/2 - Smaato - VP Strategy & New Business - APAC, Americas, and EMEA

2010/11 - Hiogi, Service Community - Interim CEO, Repositioning, Company Sale

2008/09 - Microsoft, Publisher Suite: AtlasSolutions, Rapt (Yield Management), Screen Tonic (Mobile Advertising) Vibe (Behavioral Targeting) and Massive (In-Game Advertising) technology

2007/08 - Spin3 - Mobile Gaming / Gambling, Go-to-market strategy, Germany

2002/07 - DigitalEnvoy, IP Intelligence, Go-to-market strategy and execution DACH

2000/01 - Elisa Group. Finland’s largest Telco and City-Carrier investor in Germany. Head of Electronic and Mobile-Business Unit Elisa Germany

1998/99 - THOMSON, Sales Director Capital Chains, Consumer Electronics, THOMSON, Saba, and Telefunken

1994-98 - Premiere / SkyTV

1992-94 - Mars Masterfoods