Sembassy is your instant sales embassy in the European Union

Sembassy helps you to start your business in the European Union by offering research, content marketing, active sales, and an office out of the box.

Sembassy service modules

sembassy service modules in the european union

Sembassy will open our infrastructure and networks to shorten your time to market and risk of failure.


Sembassy will research any topic, discussed on the web and any product, exposed in retail spaces.

Research Packages

Sembassy will build authority among your local target audience and ensure your local target audience discovers your content.


Sembassy will promote you within your local target communities to make your products or services seem as relevant as possible


Sembassy clients

Sembassy clients are high tech companies targeting a sales market at the heart of the European Union (EU). The EU as a whole is the largest economy in the world. Covering 7.3% of the world population, the EU in 2016 generated a nominal gross domestic product of 16.477 trillion US dollars.

Sembassy provides market research, content marketing, active sales, and a German office out of the box. We are best for an early-stage business or investor who is rapidly expanding business activity, exploring different M&A as well as corporate development options, looking for strategic partnerships to accelerate growth.


100+ endorsements and recommendations from industry leaders on LinkedIn. Among them are top executives from Google, Microsoft, and Blackberry as well as entrepreneurs across the globe.

What others say

  • Rainer M. Giersch, Director Business Development Europe Rainer M. Giersch, Director Business Development Europe Government of British Columbia

    Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development

    October 15, 2012
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  • Rob Friedman, Founder and EVP Rob Friedman, Founder and EVP Digital Element at Digital Envoy

    Axel's company, Sembassy, has worked with Digital Envoy for several years. Axel is very hard working and results driven, and is always focused on providing top notch service to Sembassy's customers. He has proven to be a valuable resource for our company.

    / July 31, 2006
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  • Harald Neidhardt, Founder & Curator Harald Neidhardt, Founder & Curator MLOVE – Mentor & Advisor, Serial Entrepreneur

    Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions is truly impressive. And, he's a great human being and a pleasure to work with!


    October 9, 2012
  • Andreas Cohen, Chairman Andreas Cohen, Chairman I-COM Global

    Axel is an expert in the German retail business with profound insight and excellent contacts. We appreciated his professionalism and go-getter spirit.

    July 26, 2007
  • Thomas Gronbach, Director Marketing EMEA Thomas Gronbach, Director Marketing EMEA Keynote Systems

    "Enterprise Goes Mobile" is an event series reflecting mobile as a resilient, unbreakable component in enterprise business process. It needed a keynote-speaker for its stop in #munichmt. @axelhoehnke combined all requirements for this engagement: mobile leadership, educating decision makers and addressing the mobile developer community. As the event revealed, Axel's keynote-speech was overwhelmingly positive received and trusted among the Central European enterprise mobile community. His long standing experience propels the mobile message to enterprises who then understand that the future of their business cannot circumvent the mobile paradigm. It needed the participation of a thought leader like Axel to make this event successful. I hope my recommendation is as thorough and diligent as Axel's preparation and guidance before the event and his presence at the event.

    May 25, 2013
  • Marcus S Tan, Managing Director - APAC Marcus S Tan, Managing Director - APAC Smaato Inc

    As VP Strategy and Business Development at Smaato, Axel was a tireless advocate for new approaches to both mobile business and branding. A compelling combination of energy and ideas, his work used psychology to understand organizational behavior and creativity to change it. I’m happy to recommend Axel; he’s an exciting person to be around. Axel presented to the key participants at some Online & Mobile Conferences in Singapore and obtained good reviews for his expertise in mobile advertising, his level of energy and how he challenged the participants in a positive, thought provoking and innovative manner. The title of the presentation was, "Mobile Innovation is changing Media and Offline Industries"

    October 15, 2012
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  • Markus Zuern, SVP Markus Zuern, SVP e-device

    Axel has a very thorough knowledge of the German market. I was very impressed by his lucid and straight forward thinking business approach. great fun to work with !

    August 8, 2006
  • Nils Winkler, CEO and Chairman of the Board Nils Winkler, CEO and Chairman of the Board Yapital, part of the Otto Group
    I know Axel for many years. Axel has both incredible industry vision and the ability to execute on this vision. He also poses the ability to open doors and quickly make key connections. – I highly recommend him for his professional and personal skills. Further, he is a very pleasant and reliable person to work with - I appreciate him on both levels.


    December, 2014
Digital Envoy
Microsoft Advertising

Working with Sembassy means:

  • You have a competent partner in the target region
  • You have immediate access to local industry insights
  • You have immediate access to local services & reporting
  • You have a partner who helps to build up a corporate sales infrastructure

Sembassy brings value because

  • We are locals in your target market and know the cultural traps and hidden agendas.
  • Our client service is web-centric and was designed to support across time zones.
  • Our business model will follow your business model.
  • We have the same interest to make your story grow.

What does Sembassy provide?

  • Initial Target Market Research
  • Content Management Services
  • PR & Direct Marketing Services
  • Customer & Partner Aquisition
  • Management Reporting
  • Office out of the box

Which problem do we solve?

Companies experience the challenges that come when entering a foreign market, which has its own market dynamic, culture and customer expectations. We help clients to start initiatives faster, with less risk and more control.

  • Clients minimize financial & legal exposure
  • Clients avoid employment liabilities.

How to shop Sembassy service modules

Custom-Research is a done for you service and includes executive level consulting, technical configuration and access to more than 50 professional research services as well as a team of data analysts. The pricing model is a fixed price and is offered with a Money-Back Guarantee.

Research Packages

Content Marketing, Market-Presence, and Sales Initiatives are done for you services and available for 6+ months minimum engagements. The pricing model is a retainer plus a success based compensation (e.g. management bonus, stock option).

custom research
content marketing
Content Marketing
sales initiatives
Sales Initiatives
market presence
Market Presence

Sembassy postal address

Sembassy GmbH
Fritz Reuter Strasse 36
Germany - 22926 Hamburg / Ahrensburg

Axel Hoehnke

Axel is Managing Partner with Sembassy. He has held management positions with Atlas, MicrosoftElisa GroupSmaato and global brands like Mars, Bertelsmann, and Thomson.

Industry focus

My sector expertise is Digital Platforms & Services in Advertising, Finance and Retail. I have been in "mobile" since 1999 and working with targeting specialists since 2002. As co-founder of the MobileMonday network, I have co-hosted or attended 100+ events as a speaker.

  • Interim management, board & advisory positions
  • Go-to-market strategies for North America, Europe, and Asia
  • Corporate development including investment, M&A, and strategic partnering
  • Understanding innovative enabling technologies and helping product definition
  • Hiring leadership talent and building product marketing & engineering teams

I have counseled businesses from Israel, UK, US, and Scandinavia, enabling them to identify opportunities through the explosive growth of mobile phones and mobile services


RadioOpt - Managing Director, Strategy & Company Sale


MobileMonday Germany - Co-Founder & Board Member


XING - Industry Ambassador - Mobile & Telecommunications.


Yapital - Interim CPO - Teams in Hamburg, Kiev and Luxemburg


Smaato - VP Strategy & New Business - APAC, Americas, and EMEA


Hiogi, Service Community - Interim CEO, Repositioning, Company Sale


Microsoft, Atlas Suite: Rapt (Yield Management), Screen Tonic (Mobile Advertising) Vibe (Behavioral Targeting) and Massive (In-Game Advertising) technology


Spin3 - Mobile Gaming / Gambling, Go-to-market strategy, Germany.


DigitalEnvoy, IP Intelligence, Go-to-market strategy and execution DACH.


Elisa Group. Finland’s largest Telco and City-Carrier investor in Germany.
Head of Electronic and Mobile-Business Unit Elisa Germany.


THOMSON, Sales Director Capital Chains, Consumer Electronics, THOMSON, Saba, and Telefunken.


Mars Masterfoods