Sembassy gives you an immediate market presence in Germany and the insights to grow faster

Research 4.0

We research any topic, discussed on the web and any product. Read more about Research 4.0

Content Marketing

We build authority among your local target audience. Read more about Content Marketing

Sales Initiatives

We promote your business within your local target communities. Read more about Sales Initiatives

Market Presence

We open our infrastructure and networks to shorten your time to market. Read more about market presence.

The problem we solve

  • Plans will fail when expectations are based on home market experiences.
  • Distraction for senior management definitively becomes a problem
  • Getting meetings, following-up to close business from outside rarely works.
  • With or without Brexit, the EU is much more than the UK.

What it means for you

  1. Your German subsidiary is instantly open for business with Sembassy.
  2. You go-to-market with local market intelligence, knowing local pitfalls, buying centers, buying patterns, trigger events, competition with all their strengths and weaknesses.
  3. You get access to our professional networks and best practices
  1. Faster sales due to local insights, no cultural bias, instant market presence.
  2. Less Cost - No travel, no office, no initial employment, no local statutory reporting requirement
  3. More Control - Minimal financial & legal exposure. Tools and processes built on a 20 years track record with global tech leaders like Microsoft.

Sembassy has been dealing with mobile & connected Services in Europe for some time. AdTech, Mobile, IoT, Wireless, M2M... - name the buzzword and we’ve been through the trenches. We’ve gone down the hard road and discovered the smarter path. Our past experience will save you time and help you avoid mistakes.

Sembassy Founder - Axel Hoehnke

Axel is Managing Partner with Sembassy. He has held management positions with Atlas, Microsoft, Elisa Group, Smaato and global brands like Mars, Bertelsmann, and Thomson.

Axel has co-hosted 100+ events as co-founder of MobileMonday Germany and XING Ambassador: Mobile and Telecommunications.

Our relevant track record covers 15 years with leaders like Atlas, Microsoft Advertising.

  • Most startups get additional funding for aggressive growth
  • To grow fast these startups need to enter new markets quickly
  • They don´t have an existing organization in the target market
  • They don´t know cultural traps and hidden agendas of the new market
  • They might need to fine tune their home market USP in the new region

We have met these challenge before and know how to deal with them

  • We help clients break through to establish faster EU revenue traction
  • We help clients sharpen positioning and pitch for the EU market
  • We help clients prioritize targets, then approach with client
  • We manage the sales process until each deal is closed
  • Our success is based on delivering revenue results


100+ endorsements from industry leaders on LinkedIn. Among them are top executives from Google, Microsoft, and Blackberry as well as entrepreneurs across the globe.

  • Rainer M. Giersch, Director Business Development Europe Rainer M. Giersch, Director Business Development Europe Government of British Columbia
    Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development October 15, 2012
  • Rob Friedman, Founder and EVP Rob Friedman, Founder and EVP Digital Element at Digital Envoy
    Axel's company, Sembassy, has worked with Digital Envoy for several years. Axel is very hard working and results driven, and is always focused on providing top notch service to Sembassy's customers. He has proven to be a valuable resource for our company. / July 31, 2006
  • Harald Neidhardt, Founder & Curator Harald Neidhardt, Founder & Curator MLOVE – Mentor & Advisor, Serial Entrepreneur
    Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions is truly impressive. And, he's a great human being and a pleasure to work with!
  • Mathias, P Engelke, CEO Mathias, P Engelke, CEO blau Mobilfunk, part of Telefonica Germany
    Blau (formerly is the premium brand of the Hamburg based company blau Mobilfunk GmbH and part of Telefonica Germany. Blau offers award winning voice and data services that are sold in more than 30.000 retail outlets. This makes blau the widest available mobile service provider in Germany. Our success relies on our ability to efficiently steer activities in physical retail. Sembassy´s retail monitoring helps us to survey and control our retail activities countrywide in real-time. Ongoing monitoring of our own brand presence helps us to avoid out-of-stocks, check pricing, promotions and positioning. In addition to that the Sembassy monitoring provides us immediately with crucial information like pricing and promotion from the most relevant competitors. We are delighted about Sembassy´s innovative approach and professional proactive client support.
  •  Dr. Jürgen Kassubek,  CEO Helsinki Telekom Deutschland Dr. Jürgen Kassubek, CEO Helsinki Telekom Deutschland HTD - Elisa Group

    Axel was responsible for the Marketing and Product Development for the 18 Elisa city carriers and the nationwide carriers. He coordinated the Marketing & Product related know-how transfer between Helsinki and the German city carrier group and the central product & service roadmap....

    It has been a pleasure having Axel in our management team. I highly recommend him to any other company and investor, willing to implement a structured growth strategy in the wireless telecommunication sector.

    Read story
  • Thomas Gronbach, Director Marketing EMEA Thomas Gronbach, Director Marketing EMEA Keynote Systems
    Enterprise Goes Mobile" is an event series reflecting mobile as a resilient, unbreakable component in enterprise business process. It needed a keynote-speaker for its stop in #munichmt. @axelhoehnke combined all requirements for this engagement: mobile leadership, educating decision makers and addressing the mobile developer community. As the event revealed, Axel's keynote-speech was overwhelmingly positive received and trusted among the Central European enterprise mobile community. His long standing experience propels the mobile message to enterprises who then understand that the future of their business cannot circumvent the mobile paradigm. It needed the participation of a thought leader like Axel to make this event successful. I hope my recommendation is as thorough and diligent as Axel's preparation and guidance before the event and his presence at the event. May 25, 2013
  • Marcus S Tan, Managing Director - APAC Marcus S Tan, Managing Director - APAC Smaato Inc
    As VP Strategy and Business Development at Smaato, Axel was a tireless advocate for new approaches to both mobile business and branding. A compelling combination of energy and ideas, his work used psychology to understand organizational behavior and creativity to change it. I’m happy to recommend Axel; he’s an exciting person to be around. Axel presented to the key participants at some Online & Mobile Conferences in Singapore and obtained good reviews for his expertise in mobile advertising, his level of energy and how he challenged the participants in a positive, thought provoking and innovative manner. The title of the presentation was, "Mobile Innovation is changing Media and Offline Industries" October 15, 2012
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  • Markus Zuern, SVP Markus Zuern, SVP e-device
    Axel has a very thorough knowledge of the German market. I was very impressed by his lucid and straight forward thinking business approach. great fun to work with ! August 8, 2006
  • Nils Winkler, CEO and Chairman of the Board Nils Winkler, CEO and Chairman of the Board Yapital, part of the Otto Group
    I know Axel for many years. Axel has both incredible industry vision and the ability to execute on this vision. He also poses the ability to open doors and quickly make key connections. – I highly recommend him for his professional and personal skills. Further, he is a very pleasant and reliable person to work with - I appreciate him on both levels. December, 2014
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