Go-To-Market Consultant in Germany

The Go-To-Market defines the Game Plan to build New Business. I help clients to implement tech based business in Europe (focus Germany). My sector expertise is B2B Software and Digital Platforms (adtech & fintech).

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I am an e-Resident, with a substantial track record with "Fortune 500" - companies (Mars, Microsoft..) and Tech Startups from Israel, US and Scandinavia. If you are looking for a market entry in Germany we can help you understand the target market, identify and activate the right customers and partners

Teaser: Germany
Teaser: Services
Q & A

Going to Market in Germany

Axel Hoehnke - Professional Background

Management positions with "Fortune 500" and Startups from Israel, US and Scandinavia.

Today - C84 - Business Consultant, Competitive Monitoring

2015/2016 - RadioOpt - Managing Director, Strategy & Company Sale

2008/2015 - MobileMonday Germany - Co-Founder & Board Member

2012/2015 - XING - Industry Ambassador - Mobile & Telecommunications

2014 - Yapital - Interim CPO - Teams in Hamburg, Kiev and Luxemburg

2011/2012 - Smaato - VP Strategy & New Business - APAC, Americas, and EMEA

2011 - Hiogi, Service Community - Interim CEO, Repositioning, Company Sale

2008/2009 - Microsoft, Publisher Suite: AtlasSolutions, Rapt (Yield Management), Screen Tonic (Mobile Advertising) Vibe (Behavioral Targeting) and Massive (In-Game Advertising) technology

2007/2008 - Spin3 - Mobile Gaming / Gambling, Go-to-market strategy, Germany

2002/2007 - DigitalEnvoy, IP Intelligence, Go-to-market strategy and execution DACH

2001/2002  - IconMedialab Business Development TIMES vertical

2000/2001 - Elisa Group. Finland’s largest Telco and City-Carrier investor in Germany. Head of Electronic and Mobile-Business Unit Elisa Germany

1998/1999 - THOMSON Multimedia, Saba, Telefunken,  Sales Director Capital Chains

1994/1997 - Premiere / SkyTV

1992/1994 - Mars Masterfoods

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What People Are Saying

Endorsements from executives, entrepreneurs and investors across the globe.

  • Rob Friedman, Founder and EVP Rob Friedman, Founder and EVP Digital Element at Digital Envoy
    Axel's company, Sembassy, has worked with Digital Envoy for several years. Axel is very hard working and results driven, and is always focused on providing top notch service to Sembassy's customers. He has proven to be a valuable resource for our company. / July 31, 2006
  • Harald Neidhardt, Founder & Curator Harald Neidhardt, Founder & Curator MLOVE – Mentor & Advisor, Serial Entrepreneur
    Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions is truly impressive. And, he's a great human being and a pleasure to work with!
  • Mathias, P Engelke, CEO Mathias, P Engelke, CEO blau Mobilfunk, part of Telefonica Germany
    Blau (formerly blau.de) is the premium brand of the Hamburg based company blau Mobilfunk GmbH and part of Telefonica Germany. Blau offers award winning voice and data services that are sold in more than 30.000 retail outlets. This makes blau the widest available mobile service provider in Germany. Our success relies on our ability to efficiently steer activities in physical retail. Sembassy´s retail monitoring helps us to survey and control our retail activities countrywide in real-time. Ongoing monitoring of our own brand presence helps us to avoid out-of-stocks, check pricing, promotions and positioning. In addition to that the Sembassy monitoring provides us immediately with crucial information like pricing and promotion from the most relevant competitors. We are delighted about Sembassy´s innovative approach and professional proactive client support.
  •  Dr. Jürgen Kassubek,  CEO Helsinki Telekom Deutschland Dr. Jürgen Kassubek, CEO Helsinki Telekom Deutschland HTD - Elisa Group

    Axel was responsible for the Marketing and Product Development for the 18 Elisa city carriers and the nationwide carriers. He coordinated the Marketing & Product related know-how transfer between Helsinki and the German city carrier group and the central product & service roadmap....

    It has been a pleasure having Axel in our management team. I highly recommend him to any other company and investor, willing to implement a structured growth strategy in the wireless telecommunication sector.

  • Thomas Gronbach, Director Marketing EMEA Thomas Gronbach, Director Marketing EMEA Keynote Systems
    Enterprise Goes Mobile" is an event series reflecting mobile as a resilient, unbreakable component in enterprise business process. It needed a keynote-speaker for its stop in #munichmt. @axelhoehnke combined all requirements for this engagement: mobile leadership, educating decision makers and addressing the mobile developer community. As the event revealed, Axel's keynote-speech was overwhelmingly positive received and trusted among the Central European enterprise mobile community. His long standing experience propels the mobile message to enterprises who then understand that the future of their business cannot circumvent the mobile paradigm. It needed the participation of a thought leader like Axel to make this event successful. I hope my recommendation is as thorough and diligent as Axel's preparation and guidance before the event and his presence at the event. May 25, 2013
  • Marcus S Tan, Managing Director - APAC Marcus S Tan, Managing Director - APAC Smaato Inc
    As VP Strategy and Business Development at Smaato, Axel was a tireless advocate for new approaches to both mobile business and branding. A compelling combination of energy and ideas, his work used psychology to understand organizational behavior and creativity to change it. I’m happy to recommend Axel; he’s an exciting person to be around. Axel presented to the key participants at some Online & Mobile Conferences in Singapore and obtained good reviews for his expertise in mobile advertising, his level of energy and how he challenged the participants in a positive, thought provoking and innovative manner. The title of the presentation was, "Mobile Innovation is changing Media and Offline Industries" October 15, 2012
  • Markus Zuern, SVP Markus Zuern, SVP e-device
    Axel has a very thorough knowledge of the German market. I was very impressed by his lucid and straight forward thinking business approach. great fun to work with ! August 8, 2006
  • Nils Winkler, CEO and Chairman of the Board Nils Winkler, CEO and Chairman of the Board Yapital, part of the Otto Group
    I know Axel for many years. Axel has both incredible industry vision and the ability to execute on this vision. He also poses the ability to open doors and quickly make key connections. – I highly recommend him for his professional and personal skills. Further, he is a very pleasant and reliable person to work with - I appreciate him on both levels. December, 2014

Axel's company, Sembassy, has worked with Digital Envoy for several years. Axel is very hard working and results driven, and is always focused on providing top notch service to Sembassy's customers. He has proven to be a valuable resource for our company.

Rob Friedman, Founder and EVP Digital Envoy

Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions is truly impressive. And, he's a great human being and a pleasure to work with!

Harald Neidhardt, Founder & Curator MLOVE – Mentor & Advisor, Serial Entrepreneur MLOVE

Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development

Rainer M. Giersch, Director Business Development Europe Government of British Columbia

Axel is an expert in the German retail business with profound insight and excellent contacts. We appreciated his professionalism and go-getter spirit.

Andreas Cohen, Chairman I-COM Global
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