Sembassy - a sales embassy in Germany

Giving you the contacts and expertise to start and grow your business in Germany. Our work is ideal for a B2B tech business entrepreneur or investor, willing to evaluate the German market

Tools & Templates

We help clients to implement tech based business in Germany. Our sector expertise is Digital Platforms

If you are looking for a market entry in Germany we can help you understand the target market, identify and activate the right customers and partners.

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Frequently Asked Questions

  • How do we compare to others?

    We are experts in our region. We are independent, no corporate bias, no hidden agenda. Trade agencies are a great source of inspiration but won´t do the job for you. We will.

  • How does it pay to work with us?

    According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. So do enterprises that rush into Germany without diligent preparation.

  • Partnerships

    Our focus is research and business development. Connect with us, if you are a representing a dedicated industry or mobile service.

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We prevent you from failure by giving you the insights to grow faster.

Better insights help you to tackle your key initiatives, save money with smarter partnering, keep up with the latest innovations and achieve better business results in your target market. Get your competitive strategy on track!

Sembassy Go-To-Market Implementation Roadmap

Implementation Roadmap

Competitive analysis is studying your competition’s strategies, so you can improve your own. Your competitors are already having public conversations online.

  1. We create an alert for your competitor
  2. We track and analyze your competitive feed
  3. We use competitive dashboards ...

Our local network is your competitive edge

In a nutshell, you gain valuable market insights, build trust with local bridgehead customers, strategic partners and understand the local competition.

Go-To-Market Implementation Blueprint

See What Others Are Saying About Our Work

Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development

Dr. Rainer M. Giersch
Government of British Columbia

  • Rob Friedman, Founder and EVP Rob Friedman, Founder and EVP Digital Element at Digital Envoy
    Axel's company, Sembassy, has worked with Digital Envoy for several years. Axel is very hard working and results driven, and is always focused on providing top notch service to Sembassy's customers. He has proven to be a valuable resource for our company. / July 31, 2006
  • Harald Neidhardt, Founder & Curator Harald Neidhardt, Founder & Curator MLOVE – Mentor & Advisor, Serial Entrepreneur
    Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions is truly impressive. And, he's a great human being and a pleasure to work with!
  • Mathias, P Engelke, CEO Mathias, P Engelke, CEO blau Mobilfunk, part of Telefonica Germany
    Blau (formerly is the premium brand of the Hamburg based company blau Mobilfunk GmbH and part of Telefonica Germany. Blau offers award winning voice and data services that are sold in more than 30.000 retail outlets. This makes blau the widest available mobile service provider in Germany. Our success relies on our ability to efficiently steer activities in physical retail. Sembassy´s retail monitoring helps us to survey and control our retail activities countrywide in real-time. Ongoing monitoring of our own brand presence helps us to avoid out-of-stocks, check pricing, promotions and positioning. In addition to that the Sembassy monitoring provides us immediately with crucial information like pricing and promotion from the most relevant competitors. We are delighted about Sembassy´s innovative approach and professional proactive client support.
  •  Dr. Jürgen Kassubek,  CEO Helsinki Telekom Deutschland Dr. Jürgen Kassubek, CEO Helsinki Telekom Deutschland HTD - Elisa Group

    Axel was responsible for the Marketing and Product Development for the 18 Elisa city carriers and the nationwide carriers. He coordinated the Marketing & Product related know-how transfer between Helsinki and the German city carrier group and the central product & service roadmap....

    It has been a pleasure having Axel in our management team. I highly recommend him to any other company and investor, willing to implement a structured growth strategy in the wireless telecommunication sector.

  • Thomas Gronbach, Director Marketing EMEA Thomas Gronbach, Director Marketing EMEA Keynote Systems
    Enterprise Goes Mobile" is an event series reflecting mobile as a resilient, unbreakable component in enterprise business process. It needed a keynote-speaker for its stop in #munichmt. @axelhoehnke combined all requirements for this engagement: mobile leadership, educating decision makers and addressing the mobile developer community. As the event revealed, Axel's keynote-speech was overwhelmingly positive received and trusted among the Central European enterprise mobile community. His long standing experience propels the mobile message to enterprises who then understand that the future of their business cannot circumvent the mobile paradigm. It needed the participation of a thought leader like Axel to make this event successful. I hope my recommendation is as thorough and diligent as Axel's preparation and guidance before the event and his presence at the event. May 25, 2013
  • Marcus S Tan, Managing Director - APAC Marcus S Tan, Managing Director - APAC Smaato Inc
    As VP Strategy and Business Development at Smaato, Axel was a tireless advocate for new approaches to both mobile business and branding. A compelling combination of energy and ideas, his work used psychology to understand organizational behavior and creativity to change it. I’m happy to recommend Axel; he’s an exciting person to be around. Axel presented to the key participants at some Online & Mobile Conferences in Singapore and obtained good reviews for his expertise in mobile advertising, his level of energy and how he challenged the participants in a positive, thought provoking and innovative manner. The title of the presentation was, "Mobile Innovation is changing Media and Offline Industries" October 15, 2012
  • Markus Zuern, SVP Markus Zuern, SVP e-device
    Axel has a very thorough knowledge of the German market. I was very impressed by his lucid and straight forward thinking business approach. great fun to work with ! August 8, 2006
  • Nils Winkler, CEO and Chairman of the Board Nils Winkler, CEO and Chairman of the Board Yapital, part of the Otto Group
    I know Axel for many years. Axel has both incredible industry vision and the ability to execute on this vision. He also poses the ability to open doors and quickly make key connections. – I highly recommend him for his professional and personal skills. Further, he is a very pleasant and reliable person to work with - I appreciate him on both levels. December, 2014

Top Reasons for Doing Business in Germany

Sembassy Sales embassy in Germany

Sembassy Germany

Germany is an open market and warmly welcomes foreign investors. That is demonstrated by the 22,000 foreign enterprises that have established businesses in Germany and now employ more than 2.7 million people.

Read more

Still Have Questions?


In effort to save time and energy, we’ve compiled our learning and approach based on the most common questions that we’ve come across.

We encourage you to visit our Go To Market Blog.

Go-To Blog


Click to arrange a callback, schedule a meeting, or contact me in business communities.

I am sharing feedback and recommendations to give you valuable insights and find great on-demand services and tools to support your market entry project.

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