Sembassy is a sales embassy for your mobile business in Europe
Sembassy is a boutique strategy consultancy and best for a global tech company or investor who is rapidly expanding business activity in Europe, exploring M&A as well as corporate development options to accelerate growth.
You know you need to bring your business to Europe, but haven´t your identified your ideal distribution strategy (direct or indirect sales and local partnering) and you want to avoid the common and painful learning mistakes.
To get re-started in Europe
You’ve been testing for some business in Europe but have hit a plateau, have run out of new ideas.
To get structured in Europe
You’ve got some business with friendly clients and may have worked with other partners, but results are disappointing; you need to get a serious program with a structured approach.
You start your business with local insights
According to Bloomberg, 80% of European go-to-market engagements fail. Associated costs range from a few hundred thousand dollars to a few million dollars. We will follow a solid go-to market preparation and implementation process keep the processes as lean as possible but collect insight needed to get the job done.
You accelerate growth based on hard facts about the local market structure
Gathering the necessary insights in the first phase, we have a precise understanding of the local market structure, it´s true potential, key actors on the buy side and sell side.
You still have all options and we have the solutions
We give you an immediate local market presence, but offer our services as an independent contractor. You may scale or pivot your business model or integrate our project into a larger context. Sembassy will provide diligent support to build up your corporate sales infrastructure.
Find out when we will provide great on top value to your business
Find out when we will provide some value to your business
100+ endorsements and recommendations from industry leaders on LinkedIn. Among them are top executives from Google, Microsoft, and Blackberry as well as entrepreneurs across the globe.
What Our Customers Have to Say
Rainer M. Giersch, Director Business Development Europe Government of British Columbia
Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development
October 15, 2012
Rob Friedman, Founder and EVP Digital Element at Digital Envoy
Axel's company, Sembassy, has worked with Digital Envoy for several years. Axel is very hard working and results driven, and is always focused on providing top notch service to Sembassy's customers. He has proven to be a valuable resource for our company.
/ July 31, 2006
Harald Neidhardt, Founder & Curator MLOVE – Mentor & Advisor, Serial Entrepreneur
Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions is truly impressive. And, he's a great human being and a pleasure to work with!
Mathias, P Engelke, CEO blau Mobilfunk, part of Telefonica Germany
Blau (formerly blau.de) is the premium brand of the Hamburg based company blau Mobilfunk GmbH and part of Telefonica Germany. Blau offers award winning voice and data services that are sold in more than 30.000 retail outlets. This makes blau the widest available mobile service provider in Germany. Our success relies on our ability to efficiently steer activities in physical retail. Sembassy´s retail monitoring helps us to survey and control our retail activities countrywide in real-time. Ongoing monitoring of our own brand presence helps us to avoid out-of-stocks, check pricing, promotions and positioning. In addition to that the Sembassy monitoring provides us immediately with crucial information like pricing and promotion from the most relevant competitors. We are delighted about Sembassy´s innovative approach and professional proactive client support.
Axel is an expert in the German retail business with profound insight and excellent contacts. We appreciated his professionalism and go-getter spirit.
July 26, 2007
Thomas Gronbach, Director Marketing EMEA Keynote Systems
Enterprise Goes Mobile" is an event series reflecting mobile as a resilient, unbreakable component in enterprise business process. It needed a keynote-speaker for its stop in #munichmt. @axelhoehnke combined all requirements for this engagement: mobile leadership, educating decision makers and addressing the mobile developer community. As the event revealed, Axel's keynote-speech was overwhelmingly positive received and trusted among the Central European enterprise mobile community. His long standing experience propels the mobile message to enterprises who then understand that the future of their business cannot circumvent the mobile paradigm. It needed the participation of a thought leader like Axel to make this event successful. I hope my recommendation is as thorough and diligent as Axel's preparation and guidance before the event and his presence at the event.
May 25, 2013
Marcus S Tan, Managing Director - APAC Smaato Inc
As VP Strategy and Business Development at Smaato, Axel was a tireless advocate for new approaches to both mobile business and branding. A compelling combination of energy and ideas, his work used psychology to understand organizational behavior and creativity to change it. I’m happy to recommend Axel; he’s an exciting person to be around. Axel presented to the key participants at some Online & Mobile Conferences in Singapore and obtained good reviews for his expertise in mobile advertising, his level of energy and how he challenged the participants in a positive, thought provoking and innovative manner. The title of the presentation was, "Mobile Innovation is changing Media and Offline Industries"
October 15, 2012
Axel has a very thorough knowledge of the German market. I was very impressed by his lucid and straight forward thinking business approach. great fun to work with !
August 8, 2006
Nils Winkler, CEO and Chairman of the Board Yapital, part of the Otto Group
I know Axel for many years. Axel has both incredible industry vision and the ability to execute on this vision. He also poses the ability to open doors and quickly make key connections. – I highly recommend him for his professional and personal skills. Further, he is a very pleasant and reliable person to work with - I appreciate him on both levels.
How we can help you to develop your mobile business in Europe - Q&A
Which problem do we solve?
Companies experience the challenges that come when entering a foreign market, which has its own market dynamic, culture and customer expectations. We help clients to start initiatives faster, with less risk and more control.
What makes us different?
Your target market is our home region. We know cultural traps and hidden agendas.
20 years individual track record with brands like Mars, Bertelsmann, Thomson, Microsoft and cutting edged tech leaders from the US, Asia and Scandinavia.
Axel is Managing Partner with Sembassy. He has held management positions with Atlas, Microsoft, Elisa Group, Smaato and global brands like Mars, Bertelsmann, and Thomson.
Axel has counselled businesses from Israel, UK, US, and Scandinavia, enabling them to identify opportunities through the explosive growth of mobile phones and mobile services
Axel´s sector expertise is Digital Platforms & Services in Advertising, Finance and Retail. He has been in the Mobile Industry since 1999 and working with targeting specialists since 2002. As co-founder of the MobileMonday network, he has co-hosted or attended 100+ events as a speaker.
Interim management, board & advisory positions
Go-to-market strategies for North America, Europe, and Asia
Corporate development including investment, M&A, and strategic partnering
Understanding innovative enabling technologies and helping product definition
Hiring leadership talent and building product marketing & engineering teams
2015/6 - RadioOpt - Managing Director, Strategy & Company Sale