Go To Market - business implementation

Go To Market – business implementation

Reference case: Atlas Solutions | Microsoft Publisher Solutions

Position given portfolio in line with Europe and US based client teams. Hire and train Germany based employees and business partners. Implement programs, win customers and manage the sales channels.

Description of given product and solution offering for the German market. Service and process specification for client´ technology portfolio, which enhances publisher’s potential to monetize on digital inventory. Portfolio includes client publisher tools.
Development of key performance indicators and processes that match the cooperation with clients Ad Sales division and Media & Communications industry division
Development of key performance indicators and processes that match the project concept, implementation and deployment processes in line with client international divisions and client´s German Consultant Network.

Identify leads and close business in line with client´s European and US based departments. Localize given platform modules regarding local market requirements. Manage ongoing knowhow transfer to ensure and increase productivity.

Market analysis involving: Market size estimation, Market growth estimation, Identification of main competitors, Market share of main competitors, Price structure and business models applied, Support and service structures, Competitor SWOT analysis and Ideal Position.
Lead identification, client acquisition and account management for German lead customer base including leading top 10 publisher network.
Specification and realization of the commercial, legal and technical concept of the joint Go-to-market with the client´s Performance Network
Media Network. Development of client migration paths for enhanced yield monetization. Development of key performance indicators and processes that match cooperation between client technology portfolio and Ad sales division.

Create the Distribution Framework including recommendations for legal documents and business programs. Implement the distribution strategy in line with client´s European and US based departments. Localize given distribution strategy to local market requirements.
Ongoing Business Process Assessment to identify missing or inadequate business, processes, systems and organizational structures that may hamper own efforts or consume unnecessary resources.
Joint product development and sales approach with technology specialists in the field of enhanced advertising platforms for the mobile and video communication channel. Development of key performance indicators and processes.
Joint service provisioning and project implementation services with system integrators in the field of media monetization platforms for traditional and emerging media publishing houses. Development of key performance indicators and processes.

Create organizational setup; include recommendations for legal documents and business programs. Localize given PreSales Strategy to local market requirements. Implement the organization in line with client´s European and US based departments. Recruit and train employees.
Design and specification of a multi channel advertising solution (online, radio and video), that involves semantic identification and enables publishers to sell targeted digital advertising based on contextual and geographical identification.
Design and specification of a multi channel advertising solution (audio text, natural voice and mobile web), that involves semantic identification and enables publishers to sell targeted digital advertising based on contextual and geographical identification.

Implement organizational Setup; include recommendations for legal documents and business programs. Localize given PostSales Strategy to local market requirements. Implement the organization in line with client´s European and US based departments. Recruit and train employees.
Localization of given international Marketing-, Sales – and Support tools. Creation of reference processes for global adoption and ongoing
Knowhow transfer with Customers, Sales – and Service Partners to identify demand volume and buying patterns within monthly client workshops and regular partner meetings.
Implementation of the reporting that provides the quantitative and qualitative information enabling Management to take corrective actions as early as possible.
Integration of Germany based resources into EMEA central’s organization.

Promote client´s value proposition and service portfolio at decision and buying centers of Germany´s Media and Communications industry. Company representation at key industry events and congresses.