market facts germany

Market Facts Germany

Germany offers the foreign investor exciting national and international marketing and business perspectives. These are inextricably linked to the long-standing commitment to European integration and to the traditionally strong business and cultural ties to most other European countries. The cultured, highly trained and educated working population provides the medium for turning these perspectives to practical advantage. The downside to this is that especially employment costs – when measured in terms of wage rates, social security and other charges levied on employers – are comparatively high. Investment success in Germany is thus dependent on a carefully planned, sophisticated operation. In this sense, Germany is very much an “up-market” country.

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