OEM Market Share / 2011 – 09 – US data
For the three-month average period ending in September, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers, followed by LG with 20.6 percent share and Motorola with 13.8 percent share. Apple strengthened its position at #4 with 10.2 percent share of mobile subscribers (up 1.3 percentage points), while RIM rounded out the top five with 7.1 percent share.
| Top Mobile OEMs3 Month Avg. Ending Sep. 2011 vs. 3 Month Avg. Ending Jun. 2011Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+Source: comScore MobiLens | ||||
| Share (%) of Mobile Subscribers | ||||
| Jun-11 | Sep-11 | Point Change |
||
| Total Mobile Subscribers | 100.0% | 100.0% | N/A | |
| Samsung | 25.3% | 25.3% | 0.0 | |
| LG | 21.3% | 20.6% | -0.7 | |
| Motorola | 14.5% | 13.8% | -0.7 | |
| Apple | 8.9% | 10.2% | 1.3 | |
| RIM | 7.9% | 7.1% | -0.8 | |
Smartphone Platform Market Share
87.4 million people in the U.S. owned smartphones during the three months ending in September, up 12 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 44.8 percent market share, up 4.6 percentage points from the prior three-month period. Apple secured the #2 position, growing 0.8 percentage points to account for 27.4 percent of the smartphone market. RIM ranked third with 18.9 percent share, followed by Microsoft (5.6 percent) and Symbian (1.8 percent).
| Top Smartphone Platforms3 Month Avg. Ending Sep. 2011 vs. 3 Month Avg. Ending Jun. 2011Total U.S. Smartphone Subscribers Ages 13+Source: comScore MobiLens | ||||
| Share (%) of Smartphone Subscribers | ||||
| Jun-11 | Sep-11 | Point Change |
||
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A | |
| 40.2% | 44.8% | 4.6 | ||
| Apple | 26.6% | 27.4% | 0.8 | |
| RIM | 23.5% | 18.9% | -4.6 | |
| Microsoft | 5.8% | 5.6% | -0.2 | |
| Symbian | 2.0% | 1.8% | -0.2 | |
Mobile Content Usage
In September, 71.1 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.5 percentage points. Browsers were used by 42.9 percent of subscribers (up 2.8 percentage points), while downloaded applications were used by 42.5 percent (up 3.0 percentage points). Accessing of social networking sites or blogs increased 2.4 percentage points to 31.5 percent of mobile subscribers. Game-playing was done by 28.8 percent of the mobile audience (up 1.9 percentage points), while 20.9 percent listened to music on their phones (up 1.9 percentage points).
| Mobile Content Usage3 Month Avg. Ending Sep. 2011 vs. 3 Month Avg. Ending Jun. 2011Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+Source: comScore MobiLens | ||||
| Share (%) of Mobile Subscribers | ||||
| Jun-11 | Sep-11 | Point Change |
||
| Total Mobile Subscribers | 100.0% | 100.0% | N/A | |
| Sent text message to another phone | 69.6% | 71.1% | 1.5 | |
| Used browser | 40.1% | 42.9% | 2.8 | |
| Used downloaded apps | 39.5% | 42.5% | 3.0 | |
| Accessed social networking site or blog | 29.1% | 31.5% | 2.4 | |
| Played Games | 26.9% | 28.8% | 1.9 | |
| Listened to music on mobile phone | 19.0% | 20.9% | 1.9 | |
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.