reasons to invest in mobile
The mobile market will be a billion dollar game.
Here is why:
- •2010, $1.3 billion mobile phones will ship globally, $250 million will be smartphones – Source : Computerworld•2010, mobile advertising grows 45% to $3.8billion, with the breakdown being $3.2 billion SMS Advertising, $253 million mobile display and $321 million mobile search – Source: Tech Crunch
•By year-end 2010, 1.2 billion people will carry handsets capable of rich, mobile commerce, providing a rich environment for the convergence of mobility and the web – Source: Gartner
•By 2013, mobile phones will overtake PC’s as the most common web access device worldwide. The combined installed base of smartphone and browser-equipped enhanced phones will exceed 1.82 billion units – Source: Gartner
•Total U.S. Spend on mobile marketing will grow from $1.7 billion (2009) to $2.16 billion in 2010 – Source: Media Buyer Planner
• 2010 will see 500,000 mobile phone applications, setting up, a “developer war like you’ve never seen” – Source: IDC
