go to market advisory

Large Market

With 82 million inhabitants, Germany is the European Union’s most populous country and therefore also the largest market within the EU. With a gross domestic product of more than 2.2 trillion euros, Germany is the largest economy in Europe and the third strongest economy in the world.

Central Location

Germany’s central location in Europe make it a hub for goods and services. Germany is especially benefiting from EU enlargement. As a result, it is the only country among the seven most important industrialized nations to increase its share of world trade since 1995.

Open Market

Germany is an open market and warmly welcomes foreign investors. That is demonstrated by the 22,000 foreign enterprises that have established businesses in Germany and now employ more than 2.7 million people. The German market is open to entrepreneurial investment in practically all areas. There are no longer any state-controlled industries. Germany is receiving increasing attention from private equity firms and hedge funds due to its highly attractive companies and favourable investment conditions.

International Location

More than 7 million foreigners live in Germany. Several metropolitan regions have prominent foreign communities with their own schools, churches, shops and restaurants. For example, a large number of Japanese live in the Düsseldorf region, many Koreans in and around Frankfurt and many Chinese in Hamburg. Approximately 70% of German blue- and white-collar workers can speak English

Qualified Personnel

Germany offers an exceptionally well-qualified, motivated and conscientious workforce. German employees’ high standard of knowledge and skills is internationally recognized. The demand for professionals is met by 383 institutions of higher education. Another pillar of the German training system is the “dual system” of vocational education, which combines workplace training and school instruction and produces an acknowledged high standard of training closely oriented towards the needs of industry.

High Level of Innovation

Statistically, Germany has 277 international patents per one million inhabitants – more than anywhere else in the world. The close cooperation between industry and world-famous research institutions like the Max Planck and Fraunhofer Institutes swiftly transforms new ideas into products for the world market.

Highly Developed Infrastructure

Germany has a closely knit network of roads, railways and international airports. That guarantees swift connections. The airport in Frankfurt is an international hub. The Port of Hamburg is one of largest container transshipment centres in Europe. Communications infrastructure is exceptionally well-developed throughout the country.

Legal Security

Germany is a modern constitutional state with transparent and reasonable laws. The advantages are internationally recognized. The German legal system has served as a model for legal systems in many other countries. International studies demonstrate that German legal security is highly regarded by investors. Among all countries, Germany ranks fourth in terms of legal security.

Strong Mittelstand

The German economy is characterized by privately owned small and medium-sized firms, the Mittelstand. 85% of all businesses are small or medium-sized. This makes German industry very flexible, multifaceted and competitive. Many of these highly specialized firms are world market leaders in their field, so-called “hidden champions”.

World-Famous Trademark

Products with the “Made in Germany” seal stand for the highest quality worldwide. This has played no small part in maintaining Germany’s position as world champion exporter for many years. The automobile, mechanical engineering, electrical engineering and chemical sectors are particularly strong. Industries of the future such as environmentally friendly energy production and nanotechnology, in which the number of patent applications is doubling every two years, are steadily gaining in importance. Foreign investors can profit from the “Made in Germany” seal of quality.

source: magazine-deutschland.de