Sembassy - your sales embassy in Europe

We help US companies to master the go to market challenge


Many go to markets fail, because …

  • Expectations based on home market experience
  • Distraction for senior management (travel …)
  • Time wasted on non-sales related activities
  • Employment / social costs or liabilities
  • Strategic Advice
  • Interim Management
  • Product Development
  • Local Marketing & Analytics
  • Workshops & Presentations
  • Virtual Sales Office
  • Your own virtual subsidiary is instantly open for business
  • You go-to-market in with local market intelligence
  • We identify and activate your bridgehead customer base
  • Your market-entry is supported through friendly sales channels
  • You develop & roadmap localized products outside in
  • You accelerate your growth via strategic partnerships
  • Faster sales due to a more structured go-to-market process
  • Minimal financial & legal exposure, controlled monthly outlay
  • No employment liabilities, no statutory reporting requirements

Go To Market

We help our clients to master the go to market challenge and to overcome typical go to market hurdles. As we are living in our client´s target market we solve time and cultural challenge as well


NABC method

The NABC method was developed in the USA by the Stanford Research Institute as a tool used for the development, assessment and presentation of ideas. We adopt this model …


Bridgehead Strategy

The term bridgehead or beachhead refers to a number of customers in the new territory willing to support further market penetration as references. We identify and activate the right partners according to your specs.


Reference Case

Go To Market Implementation for Atlas / Microsoft



We co-founded MobileMonday, the most meaningful think tank for mobile centered business. German chapters are active in Berlin, Hamburg, Duesseldorf, Frankfurt and Munich.

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100+ endorsements and recommendations from industry leaders on LinkedIn. Among them top executives from Google, Microsoft, Blackberry as well as entrepreneurs across the globe.

"Sembassy, has worked with Digital Envoy for several years. … always focused on providing top notch service to Sembassy's customers. Axel has proven to be a valuable resource for our company"
-- Rob Friedman, Founder Digital Envoy – Digital Element 

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