Sales Embassy

Go to market services in Germany

Problems we solve
Market Monitoring

Go To Market

We are living in your customers´ culture and timezone. We know, how to master the go-to-market hurdles in our home markets

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NABC method

The NABC method was developed by the Stanford Research Institute as a tool used for the development, assessment and presentation of ideas

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Beachhead Strategy

The beachhead refers to a number of customers in the new territory willing to support further market penetration as references

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Reference Case

Go To Market Implementation for Atlas / Microsoft

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We are part of the most meaningful think tank for mobile centered business with chapters in all tech hotspots across the globe. read more

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Harald Neidhardt, Founder & Curator at MLOVE – Mentor & Advisor, Serial Entrepreneur, MLOVE

Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions is truly impressive. And, he's a great human being and a pleasure to work with!

October 9, 2012

Rob Friedman, Founder and EVP, Digital Element at Digital Envoy

Axel's company, Sembassy, has worked with Digital Envoy for several years. Axel is very hard working and results driven, and is always focused on providing top notch service to Sembassy's customers. He has proven to be a valuable resource for our company.

July 31, 2006

Nils Winkler, CEO and Chairman of the Board, Yapital

I know Axel for many years. Axel has both incredible industry vision and the ability to execute on this vision. He also poses the ability to open doors and quickly make key connections. – I highly recommend him for his professional and personal skills. Further, he is a very pleasant and reliable person to work with - I appreciate him on both levels.

January 12, 2015

Thomas Gronbach, Director Marketing EMEA, Keynote Systems

"Enterprise Goes Mobile" is an event series reflecting mobile as a resilient, unbreakable component in enterprise business process. It needed a keynote-speaker for its stop in #munichmt. @axelhoehnke combined all requirements for this engagement: mobile leadership, educating decision makers and addressing the mobile developer community. As the event revealed, Axel's keynote-speech was overwhelmingly positive received and trusted among the Central European enterprise mobile community. His long standing experience propels the mobile message to enterprises who then understand that the future of their business cannot circumvent the mobile paradigm. It needed the participation of a thought leader like Axel to make this event successful. I hope my recommendation is as thorough and diligent as Axel's preparation and guidance before the event and his presence at the event.

May 25, 2013

Andreas Cohen, Chairman, I-COM Global, I-COM Global

Axel is an expert in the German retail business with profound insight and excellent contacts. We appreciated his professionalism and go-getter spirit.

July 26, 2007

Markus Zuern, SVP, e-device

Axel has a very thorough knowledge of the German market. I was very impressed by his lucid and straight forward thinking business approach. great fun to work with !

August 8, 2006

Rainer M. Giersch, Director Business Development Europe, Government of British Columbia

Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development

October 15, 2012

Marcus S Tan, Managing Director - APAC, Smaato Inc.

As VP Strategy and Business Development at Smaato, Axel was a tireless advocate for new approaches to both mobile business and branding. A compelling combination of energy and ideas, his work used psychology to understand organizational behavior and creativity to change it. I’m happy to recommend Axel; he’s an exciting person to be around. Axel presented to the key participants at some Online & Mobile Conferences in Singapore and obtained good reviews for his expertise in mobile advertising, his level of energy and how he challenged the participants in a positive, thought provoking and innovative manner. The title of the presentation was, "Mobile Innovation is changing Media and Offline Industries"

October 15, 2012,

Dr. Wil Bielert, Principal, Capgemini

Axel is a very smart mobile marketing executive. His core expertise is around architecture and operations of real-time / automated advertising platforms with experience in the US, Europe and Asia.

If you need a smart hands-on executive in this area Axel is the perfect individual you should work with.

October 9, 2012

Jude Tan, Lead, Developer AN Integrations, Smaato Inc.

Axel is a great person to work with and he inspires people along with him. He understands both what the business needs and how technology is needed to support the business. His understanding of the digital media domain, from both technical and business dimensions is truly impressive. However more importantly is he a visionary who see and understands what the industry needs and what is needed in the near future.

April 28, 2013